Paula Borowska is an innovative and insightful Senior UX Designer at CVS Health, known for her relentless pursuit of designing the best user experiences. As an expert in design systems, user testing, accessibility, and cross-team collaboration, Paula is dedicated to enhancing digital experiences for all users.
Launched by Google in 2018 as an open-sourced library, AMP for emails has become an increasingly popular instrument in email marketing for many reasons. First, it has taken the newsletter to the next level by building a unique dynamic, eye-pleasing, …
File organization for designers can be tough since we work on so many different projects, with a variety of clients and teams. Each client has their own way of project management, too. It can be a lot to handle if …
Designing for accessibility, and specifically for screen readers, is a skill every UX designer needs. The importance of accessibility cannot be over-stressed. In this article, we will review the essential points you need to know about designing for screen readers. …
Google Analytics is a fantastic tool because it eliminates the guesswork as to how visitors behave on a website. Conversion rates are one of the top priorities for many marketing websites, and Google Analytics can certainly help give you insight …
Maintaining grid systems across a website can be a challenge. Implementing a CSS grid has become standard practice, whereas implementing horizontal grids – aka vertical rhythm – can be too. However, there is added complexity thanks to responsive design and …
A user flow is a visual representation of the different paths a user can take within a product or a website. It’s an excellent user experience (UX) tool that allows designers to evaluate as well as optimize the UX of …
Using landing pages to test new product ideas is a smart strategy. And, it’s not too complicated. The process can be boiled down to four steps. But, what makes landing pages a useful tool to test new product ideas? Landing …
In this tutorial, I’m going to walk you through how to create an impactful UX case study. It’s perfect advice for designers who are about to embark on a new job hunt. And, it’s going to be especially helpful for …
Conversational UI and chatbots are becoming more popular in mobile apps. Understandably so; they provide an exciting and new type of experience for users. When done well, conversational UI and chatbots can provide a more intuitive and helpful experience but …
A design brief is a document that helps a designer and client align on project expectations; this makes the project much easier to manage as it’s being worked on. The brief identifies critical pieces of information, such as scope, that …
A customer journey map is a visual representation of the different steps a customer goes through to achieve a goal within your company’s website or product. It’s meant to provide insight into what’s going through a customer’s mind as they’re …
There are plenty of design books out there, such as the classics Don’t Make Me Think or Design of Everyday Things. And there are so many more books that are helpful and insightful for product designers and UX designers alike. …
Podcasts are an excellent way to keep up with web design industry news, learn something new, or listen to something fun. With podcasts becoming more popular, there is quite a large selection that covers a lovely array of topics relevant …
Designmodo’s Startup Framework is an affordable tool to help you create excellent web pages quickly and is one of the best bootstrap website builder. The framework is a drag and drop page builder, made with Bootstrap. This means you can …
Applying for a design job, like any job, can be stressful. Whether it’s your first role or your fifth one, it’s always a good idea to read up on the best tips and advice out there to make sure your …
Adding an interactive hotspot to your email’s image is a wonderful idea. It can significantly improve clickthrough conversions if your subscribers can click on the items you’re referring to in your copy. Additionally, these interactive hotspots can be an innovative …
A copy-first design approach is beneficial in helping design projects of all sizes. Whether it’s a stand-alone page, such as a landing page, or website redesign, a copy-first approach can make your project more efficient. Personally, I’ve been using this …
When it comes to email marketing, there are a few things that make a big difference. Email marketing can be an indispensable investment. However, that’s only when emails are well-designed, and campaigns are well thought out. Let’s see exactly what …
When it comes to improving the metrics of a landing page campaign, there is no magical trick. There is definitely not a one-size-fits-all approach. However, with the right UX strategy, it’s significantly easier to set up landing pages for success. …
Design consistency heavily influences the customer experience. It ensures that your customers (and potential customers) receive the same message at any given touchpoint. It’s difficult to keep with, and it’s confusing to be receiving mixed signals from a company. Inconsistencies …
There has been a lot more discussion online about mentorship among the designer community. Being a mentor boils down to being a trusted advisor who is readily available to provide support and advice that’s best suited to the mentored individual. …
In this list, I’m going to go over 19 different tools that will help designers and developers stay organized. I tried hard to make sure to gather non-designer and non-developer specific tools so both professions can benefit from this post. …
What is a design system, why is it important and what do you include in one? Over the last few years, design systems have become a popular, hot topic among designers. If you’re just joining this awesome bandwagon, welcome! Many …
As voice technology becomes more and more prominent, we’ll need to design more and more voice apps. In this post, I will go over a general overview for those who are unfamiliar with voice prototyping. It’s not a complicated process …
