AMP Emails: Create Interactive Newsletters with Examples

Email DesignPaula Borowska • June 17, 2023

Creating Interactive, Highly Optimized Emails with Google’s AMP Framework

Launched by Google in 2018 as an open-sourced library, AMP for emails has become an increasingly popular instrument in email marketing for many reasons. First, it has taken the newsletter to the next level by building a unique dynamic, eye-pleasing, …

12 Useful Figma Plugins You Can Use for Free

Website ToolsNataly Birch and Andrian Valeanu • June 07, 2023

Created in 2015, Figma is one of the world’s most promising design tools. Its popularity is snowballing. According to recent statistics, over 50% of respondents choose Figma for their design projects. Along with providing one of the fastest and most …

Transactional Email Design: Examples and Best Practices

Email DesignNataly Birch and Andrian Valeanu • June 05, 2023

Transactional emails and promotional emails lay a sound foundation for every email marketing campaign. While the first one is responsible for luring people in, promoting products, and keeping the readers up-to-date, the second one is used for numerous notifications. Even …

Guide to Successful Thank You Email Newsletters, Examples and Best Practices

Email DesignNataly Birch and Andrian Valeanu • June 02, 2023

A little appreciation goes a long way. Showing customers how much they mean to you is an excellent way to build strong, healthy relationships. In the email marketing world, there is a unique tool for this: the Thank You email …

How to Add an Email Background Image in Your Newsletter

Email DesignNataly Birch and Andrian Valeanu • May 27, 2023

Background Images in Email Templates, How to Use

Use of multimedia in an email newsletter is not something new. Almost every other message in our inbox is packed with images, icons, and even gifs and videos. Rich multimedia is an integral part of the web sphere and designers …

High-Converting Re-Engagement Email Examples and Best Practices

Email DesignNataly Birch and Andrian Valeanu • May 26, 2023

No one wants to lose customers. Sadly, it happens all the time. People need reasons to stick around. If you do not nurture subscribers or slowly react to changes in relationships, you can lose customers. Onboarding a new customer is …

Event Invitation Emails: Best Practices and Examples

Email DesignNataly Birch and Andrian Valeanu • May 13, 2023

According to Bizzabo’s studies, more than 80% of top brands all around the world believe in-person events are critical for growth and success. Last year, they spent just a little bit under a billion dollars on gatherings. This year they …

Emojis in Email Newsletters: What You Need to Know

Email DesignNataly Birch and Andrian Valeanu • April 28, 2023

Emojis have a long history. It began in the 1980s when Scott Fahlman, leader of Common Lisp, introduced to the world the first emoticons. We know them as happy and sad face. There was nothing fancy: just a combination of colon …

The Best Ways to Embed Images in HTML Email

Coding, Email DesignAndrian Valeanu • April 17, 2023

We have all heard that a picture is worth a thousand words. When it comes to HTML emails, images are important in conveying your message and boosting engagement with subscribers. But embedding images in HTML emails can be tricky, especially …

Email Design Accessibility: Why It Is Important to Improve It

Email DesignNataly Birch and Andrian Valeanu • April 15, 2023

Email Design Accessibility: Why is Important to Improve It

We are fighting for equal rights for all people. This extends to a comfortable online environment for users with various disabilities. Thanks to assistive technologies, the vision-impaired can check inboxes, visit websites, and watch videos. To aid them, we should …