Marketers have a love-and-hate relationship with email popups. They’re annoying, yet highly effective at converting website visitors into subscribers. Effective? Yes, but that comes with a big asterisk: only when done right. Poorly timed or aggressive email popups can hurt …
Spring is the perfect time to refresh your email marketing strategy. People are more active, open to new ideas, and ready for change. So in this guide, we’ll share spring newsletter ideas, subject lines, CTAs, and design tips to help …
Do you know that over 70% of clients will make additional purchases after a personalized experience (Source: Redpoint), with engaged customers generating 23% more revenue than average customers? (Source: Gallup) The standards of the decision-making process are changing. Customer engagement …
Created to catch malicious actors and negligent businesses, spam traps have quickly become popular among ISPs, mailbox providers, blacklist vendors, and anti-spam organizations. They help them improve email ecosystem’s health and integrity and protect regular users from attacks, maintaining email …
Do you know that over 90 percent of subscribers tend to read the P.S. in email before the main content? Professor Siegfried Voegele’s studies on direct mail response showed that most respondents head straight for the postscript and read it, …
Valentine’s Day is one of the biggest holidays for couples and people who want to express gratitude to those whom they love. Although it is the National Day of Chocolate, flowers, and Restaurants, it does not mean that other businesses …
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