Black Friday and Cyber Monday are marked with red ink on every retailer’s calendar. Combined, these dates offer an excellent opportunity to increase revenue. They are peak volume days when potential clients are eager to wander around digital stores. Let’s …
Google has a treasure chest of helpful tools. From Chrome Dev Tools to G Suite to Google Meet, there is something for everyone. Among these professional utilities, Google Analytics occupies the lead position. Created to track website activity, Google Analytics …
Everyone is aware that email marketing plays a massive role in a company’s success. According to recent stats, almost 60% of B2B marketers claim it to be their top channel for revenue generation. When it comes to directly communicating with …
July is a true summer month. It is hot, bright, vibrant, cheerful, diverse, and inspiring. Everyone enjoys stable, dry weather, family gatherings in backyards, outdoor activities, school breaks, and well-deserved vacations. A cheerful atmosphere prevails, putting everyone in a positive …
Do you know that what looks perfect in your email editor might look like a mess in some of your subscribers’ inboxes? The most popular email readers, Google, Apple Mail, and Outlook, do not have the same standard for rendering …
Every season is a chance to connect with your audience and uniquely boost engagement. But June is packed with extra potential. School’s out, vacations are in full swing, and summer is officially on. It’s the perfect moment to get creative …
Email marketing is a popular means of communicating and interacting with customers. It doesn’t require huge investments or special skills. However, it does require your commitment and devotion. Reaching out to subscribers with emails is not enough to unlock its …
We all love summer. Spending more time with the family, soaking up the sun on the beach, and barbecuing: It is indisputably the beloved season. It’s also the perfect time to send email newsletter campaigns with hot deals. It is …
The Outbox is a specific folder within an email client where outgoing emails are temporarily stored before they are successfully sent to the recipient. Think of it as a waiting room where emails pause briefly before embarking on their journey …
May marks the end of spring and the build-up to summer. It’s a time when people get more active, start planning vacations, and look forward to seasonal fun. This shift in energy creates fresh opportunities for businesses to reconnect with …
In the fast-paced digital era, where email marketing stands as a cornerstone of business communication, the efficiency and aesthetics of email templates have become more crucial than ever. With over 306 billion emails sent daily, standing out in the inbox …
Transactional emails are one of the most prominent types of email marketing. Whatever action a customer takes, this email is designed to provide a proper response. Since users perform all sorts of actions, there is plenty of diversity. However, it …
Although Microsoft Outlook is most widely used for B2B customers, something like sending an email with the unique layout is practically impossible. The reason for this lies in the fact that the Outlook is not compatible with most HTML innovations. …
When you’re creating a newsletter, you want it to look absolutely perfect. Having the most impactful campaign is something that every company is attempting to do, so having tools and resources that help is crucial. With new tools coming out …
You may naively believe that an eye-catching subject line and killer copy are enough for email marketing; however, everything begins with email deliverability and avoiding spam/junk folders. The success of an email marketing campaign depends on the unremarkable but increasingly …
We are entering a new era where static solutions no longer hold the reins. People are smarter and more demanding, and so is email marketing. Old tricks are giving way to more sophisticated ones. It is time to switch to …
Gift card emails are one of the most underused marketing avenues. People like discounts, special offers, and presents. Reciprocity goes a long way; even the smallest bonus can easily win over clients and compel them to visit your website. This …
Seventy percent of the U.S. population uses email daily. It comes as no surprise that every entrepreneur tries to involve email marketing in his or her business. Don’t make the same mistake as the majority of newcomers: Choosing Outlook or …
Businesses need Brevo alternatives (ex Sendinblue) to make their email marketing and email building affordable and efficient. Some of the best email marketing software that also offers email-building options include Postcards, Constant Contact, GetResponse, AWeber, Mailjet, MailerLite, Drip, SendGrid, Email …
Absurd Illustrations that make sense are something completely new when it comes to modern web design. The digital era has its aesthetic standards inspired by perfection and artificial intelligence. On the other hand, Absurd Illustrations provide us with perfect imperfection. …
Login forms are one of the most important user interface elements in mobile applications and websites login page with a members-only area. Why are they so important? They are the doors to the world that you have created. People are …
Email reputation or email sending reputation isn’t widely talked about, but it’s vitally important. Much like in real life, where your reputation is everything, in email marketing, it is a tiebreaker that decides whether subscribers get an email newsletter from …
In the new year with new marketing strategies on the horizon, it’s time to dive into ensuring your email marketing campaigns are ready to convert customers. More than half of consumers still want brands to contact them via email as …
Constant Contact is an email marketing software that has an email builder with hundreds of templates. It comes with a drag-and-drop builder and is mobile-friendly, but it has some major drawbacks. That’s the reason you need a Constant Contact alternative …