Black Friday and Cyber Monday are marked with red ink on every retailer’s calendar. Combined, these dates offer an excellent opportunity to increase revenue. They are peak volume days when potential clients are eager to wander around digital stores. Let’s …
Google has a treasure chest of helpful tools. From Chrome Dev Tools to G Suite to Google Meet, there is something for everyone. Among these professional utilities, Google Analytics occupies the lead position. Created to track website activity, Google Analytics …
Everyone is aware that email marketing plays a massive role in a company’s success. According to recent stats, almost 60% of B2B marketers claim it to be their top channel for revenue generation. When it comes to directly communicating with …
In the world of software development, clean and well-organized code is essential for both readability and maintainability. Writing clean code not only improves collaboration among developers but also reduces bugs and enhances performance. Fortunately, there are numerous free tools available …
July is a true summer month. It is hot, bright, vibrant, cheerful, diverse, and inspiring. Everyone enjoys stable, dry weather, family gatherings in backyards, outdoor activities, school breaks, and well-deserved vacations. A cheerful atmosphere prevails, putting everyone in a positive …
Do you know that what looks perfect in your email editor might look like a mess in some of your subscribers’ inboxes? The most popular email readers, Google, Apple Mail, and Outlook, do not have the same standard for rendering …
June brings us a host of positive moments and lifestyle changes. School is out, vacation season is on, and there are no more warm weather teasers—the heat is finally here. People appreciate the freedom to plan picnics and outings with …
Email marketing is a popular means of communicating and interacting with customers. It doesn’t require huge investments or special skills. However, it does require your commitment and devotion. Reaching out to subscribers with emails is not enough to unlock its …
We all love summer. Spending more time with the family, soaking up the sun on the beach, and barbecuing: It is indisputably the beloved season. It’s also the perfect time to send email newsletter campaigns with hot deals. It is …
May marks the end of spring and the build-up to summer. It’s a time when people get more active, start planning vacations, and look forward to seasonal fun. This shift in energy creates fresh opportunities for businesses to reconnect with …
Transactional emails are one of the most prominent types of email marketing. Whatever action a customer takes, this email is designed to provide a proper response. Since users perform all sorts of actions, there is plenty of diversity. However, it …
There is no point in telling you why tools for web developers are a good thing, since everyone is aware of the advantages. In terms of dealing with mundane tasks, they are indispensable. Of course, not all instruments are of …
You may naively believe that an eye-catching subject line and killer copy are enough for email marketing; however, everything begins with email deliverability and avoiding spam/junk folders. The success of an email marketing campaign depends on the unremarkable but increasingly …
We are entering a new era where static solutions no longer hold the reins. People are smarter and more demanding, and so is email marketing. Old tricks are giving way to more sophisticated ones. It is time to switch to …
Do you know that 1 out of 4 users will abandon a website if it takes more than 4 seconds to load? Studies show that just 1 second of delay reduces customer satisfaction by 16% that translates into a drastic …
Gift card emails are one of the most underused marketing avenues. People like discounts, special offers, and presents. Reciprocity goes a long way; even the smallest bonus can easily win over clients and compel them to visit your website. This …
Seventy percent of the U.S. population uses email daily. It comes as no surprise that every entrepreneur tries to involve email marketing in his or her business. Don’t make the same mistake as the majority of newcomers: Choosing Outlook or …
Login forms are one of the most important user interface elements in mobile applications and websites login page with a members-only area. Why are they so important? They are the doors to the world that you have created. People are …
Email reputation or email sending reputation isn’t widely talked about, but it’s vitally important. Much like in real life, where your reputation is everything, in email marketing, it is a tiebreaker that decides whether subscribers get an email newsletter from …
In the last two years, we have seen considerable improvements in CSS. Flexbox and Grid have finally hit their stride in overcoming the majority of obstacles in browser compatibility. We have eventually begun to enjoy all their possibilities creating various …
A first impression counts in almost all situations, and email marketing is no exception. While some may think that this impression is primarily produced by the design and content displayed inside the most viewed part of the email newsletter, this …
New Year is the last milestone in an annual email marketing campaign. Coming right after the biggest shopping events, Black Friday and Christmas, its importance is often overlooked and underestimated. The deal is that at the end of the day, …
During the year, email marketers conduct a considerable number of campaigns. Small, big, local, international, seasonal – there is a rich variety. Each month has its list of events that can be used as a perfect occasion to drive traffic …
Do you know that WordPress powers over 36% of all websites worldwide? With basic to no coding skills, people may create a blog, portfolio, and even digital store, turning this framework into a popular solution among those who seek simple …