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The onboarding email newsletter is a part of a welcome email series that plays a crucial role in creating a comfortable environment for the subscribers. Not every company needs them, but if you are planning to sell goods, offer services, …
What type of email garners the highest open- and click-through rates? It is not a Black Friday promo nor welcome email. It is one of the plainest and most compact, and minimal newsletters in the email marketing universe. It is …
StatusCake is a versatile network monitoring software that grants users professional instruments to track and analyze the performance of the most critical aspects of the system’s infrastructure. This includes uptime, page speed, domain, server, and SSL. Each category has its …
We can safely call this decade a decade of startups. Small and big, local and international, teams of every size and scale pop up each day, offering products to benefit the community. Some of them come and go, while others …
Creating a website that effectively represents your company, engages potential customers, and fosters conversions requires more than just a basic setup in today’s competitive digital space. Users anticipate more than a simple static webpage; they seek interactive, personalized experiences laden …
Valentine’s Day is one of the biggest holidays for couples and people who want to express gratitude to those who they love. Although it is the national day of chocolate, flowers, and restaurants, it does not mean that other businesses …
Are you looking for a way to ditch the routine and have more time for art and creativity? The harsh reality is that every project involves boring, mundane tasks that need to be done. But it does not mean that …
Login forms are one of the most important user interface elements in mobile applications and websites page with a members-only area. Why are they so important? They are the doors to the world that you have created. People are always …
Started as a small project in 2005 in Sweden, today Pingdom is an internationally-used, US-based product that is a top-rated web speed test tool among web developers. However, it is not only designed to analyze the load speed of web …
The way we conduct business and how we communicate with clients undergoes constant changes. A decade ago, people preferred face-to-face meetings in the office; today, even serious issues are easily addressed through Zoom. More and more people choose digital. However, …
Some say following a trend is a choice that largely depends on the target audience’s preferences. However, one cannot argue with the fact that people are always eager to hop on board with what is popular. Like it or not, …
With modern technologies getting more powerful and widely supported by current browsers, the website has become a designer’s canvas. It is here where artists show off their skills and vivid imagination. We contemplate website designs of all shapes and sizes …
Almost 40% of visitors bounce if your website takes more than 5 seconds to load, and every second of delay causes a nearly 10% drop in conversions. On top of that, 1 in 4 visitors will leave and never come …
You may naively believe that an eye-catching subject line and killer copy is enough when it comes to email marketing; however, everything begins with email deliverability and avoiding spam/junk folders. The success of an email marketing campaign depends on the …
Email marketing and e-commerce are mutually reinforcing elements. While they can exist independently, they are inseparable when it comes to online sales. They provide business owners with a powerful tool for drawing attention toward the brand, keeping audience interest alive, …
We are talking a lot about how to create successful email campaigns, featuring guides for every occasion: transactional emails, re-engagement emails, seasonal emails, holiday emails, etc. Here, we are looking at one of the most critical email marketing details: email …
Email marketing is everywhere. Even if you have a website that represents small local business, chances are that you have a list of your loyal subscribers to inform about happenings in your company. Create email newsletter templates is very simple …
Waiting is an annoying thing, whether it happens on a website, mobile application, or in real life. Not only does it frustrate people, but it also leads to some unpleasant consequences. According to recent studies, 1 in 4 visitors will …
Typography has deeply ingrained in our lives: it is on our phones, in books, on websites, in instruction booklets, and even on shop displays and walls on the street. Not only does it deliver the message, but it also expresses …
Email reputation or email sending reputation isn’t widely talked about, but it’s vitally important. Much like in real life, where your reputation is everything, in email marketing, it is a tiebreaker that decides whether subscribers get an email newsletter from …
Some say trends in web design come and go: there is no point in following them. It is just a waste of precious time, money, and resources. One day big, bold typography makes a considerable impact, whereas another day, small …
New Year is the last milestone in an annual email marketing campaign. Coming right after the biggest shopping events, Black Friday and Christmas, its importance is often overlooked and underestimated. The deal is that at the end of the day, …
It is the most wonderful time of the year, including the email marketing universe. The great thing about Christmas is that subscribers are already primed to make purchases. Everyone is seeking presents for loved ones in December. Therefore, all you …
Churn is something you will deal with regularly, like it or not. Businesses in all niches lose over 50% of subscribers within a year, with involuntary churn making up 20-40% of your overall churn. While for small subscription lists, this …