Andrian is a skilled web designer, email marketer, and SEO expert with over 20 years of experience. He founded Designmodo, a reputable company specializing in website and email building. Andrian shares his knowledge through guest lectures, interviews, and online publications, and is a respected voice in the industry.
Do you know there is a way to improve your email deliverability, low open and click-through rate, and even ROI? Professional email marketers across all niches are perfectly aware of the impact that a healthy subscription list and good sender …
According to Bizzabo’s studies, more than 80% of top brands all around the world believe in-person events are critical for growth and success. Last year, they spent just a little bit under a billion dollars on gatherings. This year they …
Atlassian has a vast range of products in its portfolio, from project and issue tracking to tools for streamlining the workflow of DevOps teams. One of its tools is Statuspage. It was designed to publicize incidents so clients can level …
Emojis have a long history. It began in the 1980s when Scott Fahlman, leader of Common Lisp, introduced to the world the first emoticons. We know them as happy and sad face. There was nothing fancy: just a combination of colon …
We are entering a new era where static solutions no longer hold the reins. People are smarter and more demanding, and so is email marketing. Old tricks are giving way to more sophisticated ones. It is time to switch to …
We have all heard that a picture is worth a thousand words. When it comes to HTML emails, images are important in conveying your message and boosting engagement with subscribers. But embedding images in HTML emails can be tricky, especially …
We are fighting for equal rights for all people. This extends to a comfortable online environment for users with various disabilities. Thanks to assistive technologies, the vision-impaired can check inboxes, visit websites, and watch videos. To aid them, we should …
The product update email is a unique type of newsletter. Although it seems that it does not differ from others, it is a collaboration between marketing and product teams. Along with delivering information about the improvements that secure trust in …
Looking for the best ChatGPT email marketing prompts? In this article, you’re going to find the most useful email marketing prompts we’ve uncovered that will get ChatGPT to help you generate high-quality content for your subscribers. By analyzing the performance …
A first impression counts in almost all situations, and email marketing is no exception. While some may think that this impression is primarily produced by the design and content displayed inside the most viewed part of the email newsletter, this …
As one of the most engaging and promising communication channels, email marketing offers numerous instruments to help entrepreneurs run their companies successfully. Along with promotional, transactional, and informational newsletters, the giveaway email can be a real boost for business. The …
There are two general types of email newsletters: promotional and transactional. While the first is widely used by email marketers to draw attention to websites and goods, the second is considered to be a technical asset. While the first is …
Freshping knows that a 1 second delay in loading your site causes a 20% drop in conversions. It is serious about tracking crucial aspects of every website, uptime, and notifying the IT team just in time to fix the bug …
Do you know that 75% of businesses in the USA use low-code or no-code platforms? Worldwide, that number is 23%, with an average estimation for this market value of $18.32 billion. According to recent studies, this movement is gaining a …
Plain text or HTML email template? Which performs better? Which generates more leads and provides higher conversion rates? This has been the subject of much debate. Even though email marketing has a long history, professionals cannot reach a consensus. Each …
People come and go. Even the most loyal fans of your brand may cancel their subscription. What matters is how to manage this situation: It starts with a transactional interaction, the cancellation email. Much like win-back emails, cancellation newsletters play …
The beloved science fiction stories from Isaac Asimov’s books are slowly becoming a reality. We will not see a robot uprising anytime soon. However, we should expect a revolution of AI-powered tools that will improve all market sectors, from analytics …
The busiest season for emails is looming. The weekend after Thanksgiving promises to be special. Whether you are a buyer or a seller, Black Friday and Cyber Monday is a period of great deals for sellers and shoppers. While customers …
Spring email newsletters should be a breath of fresh air. They are invigorating, energizing, and inspiring. It is here where you can finally spread your wings after a long cold winter. Subscribers are longing for warm and sunny designs that …
AI-powered tools have significantly evolved over the past few years. They have applications in almost every business sector, including education, lifestyle, navigation, health care, gaming, agriculture, marketing, finance, etc. It is no surprise that Artificial Intelligence has also slowly begun …
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Need to know how to create an Email Newsletter? Every website owner has asked this question at least once. Whether you have a simple blog with occasional updates, an online magazine with stories published every hour or an e-store, chances …
Email marketing is an incredibly diverse area. It is about not only touting goods and keeping users up-to-date but maintaining healthy relationships with customers. The digital world can be cold and misleading. Therefore, without a one-to-one connection with clients, your …
Transactional emails are one of the most prominent types of email marketing. Whatever action a customer takes, this email is designed to provide a proper response. Since users perform all sorts of actions, there is plenty of diversity. However, it …
It happens to everyone: Your email message elicits no response. But everything is not lost. You still have an opportunity ahead of you with a follow-up email. Believe it or not, the sixth email in the sequence may receive more …
