How to Regain Sales with Abandoned Cart Emails
While there is no one hard and fast study that applies to every industry, the average rate of abandoned carts sits at about 70%. The range in nearly 50 studies show that anywhere between 56% and 80% of carts get abandoned before the final sale. That can sting.
How much do abandoned carts affect your bottom line?
The first step is understanding how many of your shoppers are abandoning the checkout process and when. Then you can dig in a little deeper and figure out why your shoppers skip the final sale.
You may find that a relatively high amount of shoppers are exiting your site on a specific page. Perhaps the checkout process is unclear, or there is another reason. For instance, shipping charges can be a bane to many shoppers, but by advertising your shipping rates ahead of checkout, or offering a discount, you can begin to see if your shipping rates may be the culprit.
After streamlining your checkout and improving cost transparency, another secret weapon is email marketing.
Enter the abandoned cart email. With our abandoned cart email templates, you can create a beautiful email that follows up with your shoppers and gently entices them back into a sale.
Test your messaging, types of product images, and offers to find out exactly what makes that final sale irresistible. Read our tips and get started.
Tips to Create the Perfect Abandoned Cart Email
Getting serious about marketing and following up with abandoned cart emails will undoubtedly give you rewards if you approach it smartly. Here are a few tips to get your emails in the right direction.
Create urgency - Once you find the best and most effective abandoned cart template for your needs in the group above, think about how you can create a sense of urgency. Letting your customers know that stock is limited or a sale is ending soon, could give them the push to purchase. But remember, no one likes to feel like they are being pressured, so keep it direct but friendly. Your customers will appreciate it!
Give them an offer they can’t refuse - Everyone loves to feel like they are getting a deal. Especially for a first-time visitor, a promotion or first-time buyer discount is a great thing to add to your abandoned cart email. Your long-time and loyal customers appreciate this, too. Existing customers represent the most repeat value, so why not?
Send a last-chance email - So you have already sent an abandoned cart email, now what? Consider sending another follow-up email the next day and the next week. Whether they are busy or just waiting for payday, sending a follow-up email with a last-chance offer can make a huge difference.
Personalize the subject line - Personalization in marketing is powerful. Sending a message that is unique to your customer’s interests shows them you are paying attention and even gives them clues to how your customer service and quality may be. Attention to detail matters, and it's a powerful way to hook your customers and create loyalty. Add their name, product, or other details to let them know you are paying attention.
Highlight the benefits - Don’t forget to highlight the benefits your product or service holds. What pain does it relieve? How does it make your customer’s life easier, better, or more comfortable? Does it make them feel a certain way? Make sure to highlight this in the email.
Test messaging - When you’ve sent a batch of abandoned cart emails, think about how you could present your messaging in a new way. Either A/B test your new idea or watch how your emails perform over the next quarter to gain insights that help you make better decisions moving ahead.
Keep perspective - As long as there is eCommerce shopping, there will be abandoned carts. Don’t let them get you down. Remember, the range is over 50%, and even up to ⅔ or more of your customers will abandon their cart. This is normal but you certainly don’t have to take it lying down. Test your emails, find a powerful abandoned cart template, and win your customers back the smart way.
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