How to Leverage Email Marketing Templates to Promote Your App
Leveraging email marketing to promote your app and gain even more engaged users is a smart move. You can target emails for many different goals. Here is a short guide we’ve put together to help you use our templates to get the very most out of your email marketing.
Sending Emails Pre-Launch
Sending launch emails while your app is in the later stages of development is a smart way to use this time to your advantage. Start with a teaser campaign that highlights all the best features and benefits of your app. You can use your teaser to offer early access, launch notification lists, discounts to early subscribers, and more. Create the buzz early on for the best results.
Onboarding and Education
Once your app is developed and your downloads start coming in, give your new users a welcome series to introduce them to all the best features. Show them how to use your app with a well-done tutorial, and create an FAQ or other knowledge base.
Personalized Recommendations
As you collect data on what features of your app are interacted with, you can segment your user base to offer exclusive offers, upsell promotions, surveys, and personalized recommendations based on their interests.
More Ways Emails Can Support Your App
So you want to take your email marketing to the next level for your app? Here are a few more tips to get the best results.
Send App Surveys
Surveys are a great way to discover what your users think of your app. Find out what you may need to iterate and ensure you're producing an app you can be proud of over the long haul. Survey emails help you do just that.
Use Gamification to Increase App Interactions
You can introduce gamification to your app users by incorporating interactive elements like a poll, survey, or even quiz. These extra clicks not only increase user engagement, but they allow you to gather fantastic data about how your users interact with the app.
Send Triggered Emails
An important way to stay on top of user needs is to set up emails after a trigger. Was a user interested in a certain feature but changed their mind? An automated trigger email can help reengage them with your app and possibly increase what they spend.
Feature User-Generated Content
Sending emails with user-generated content as the meat can boost your brand trust and build loyalty. Sending emails featuring testimonials, success stories, or use-case examples shows your users that there is more than meets the eye in your app.
