How to Get That Survey Emails Completed
So you want to gather important data for your next marketing campaign, gauge interest in a new product, or take your clients’ temperature on a new idea? Sending a feedback or survey email can be a quick way to get the information you need. Here are a few ways you can boost your chances that your customer will complete the survey.
Let your customer know the “why” behind your survey.
Are you developing a new product or service and want the input of your loyal customers first? Let them know why their opinion is so important to you and emphasize their value as your customer. A little praise goes a long way.
Keep your survey questions and answers concise.
Your customers are more likely to complete your survey if the questions are easy to read and clear.
Let them know how long the survey is.
Everyone knows that feeling of being in the middle of a survey and not knowing how long it is. Let your recipients know how long to expect so they don’t assume the worst.
Dangle an incentive if it’s a meaty survey.
So you want to get a lot of information or maybe even want to gather a new lead. A survey is a great way to understand your customers more deeply. But the other tips still apply. Keep it as concise as you can but offer an incentive such as a gift card or prize to sweeten the deal.
Tips for Subject Lines That Get Your Survey Emails Opened
Your customer needs to open the survey email before they can even complete it! Here are a few subject line best practices to get your survey email opened by the right prospects.
Create a friendly sense of urgency.
While a survey isn’t typically thought of as a time-sensitive event like a sale, you can still use a sense of urgency to your benefit. Creating a deadline for your survey can subconsciously create a sense of importance around the survey itself, but if you add a prize or giveaway to the deal, even better.
Create a subject line with rich, descriptive words
Use your words wisely. Your text should fit into the subject line but in that small space, your challenge is to also evoke a sense of curiosity, excitement, urgency, resolve, or even playfulness. Stay true to your brand voice but create bold ways to get attention.
Shorter isn’t always better.
You will hear all kinds of information on the internet about subject line length. The important part is what resonates with your audience, so it’s not an exact science. However, according to Gartner, subject lines that run 70 or more character counts perform about the same.
This shows that it may just all come out in the wash when it comes to length. Try a few different ways and see what works best for your audience.
Personalize with a name or interest.
Personalizing with a name can be a great way to get their attention, however, other businesses are doing the same thing and this may not be as impactful as interest-specific language from a recent purchase or browsing history.
Surveys are a direct line to your customer’s attitudes and preferences, and when used in a targeted and smart way, can bring your company loads of feedback. Whether that is pain points that need to be improved or new product adjustments, you can use surveys to gain data that ignite your next big move.
Get started today by downloading one of our completely free email templates to create surveys and gather feedback.
