Black Friday Email Campaign Tips To Get the Most Sales
Year after year, sales show that Black Friday continues to be a goldmine to connect with customers and make sales. However, we all know that competition can be pretty fierce. We want your Black Friday email campaign to rise above the noise of all the rest. Here are some email marketing tips to get your Black Friday started with a bang.
Plan Your Messaging with a Trusty Campaign Calendar
A campaign calendar is a must-have to plan your email and social campaigns. It helps you keep regular timing with your schedule while allowing you to be more intentional with your approach.. In your content calendar, designate several emails, starting in October or November to get people hyped up for your Black Friday sales. (And maybe do a little sneak peek or pre-sale action, while you’re at it.)
Send Your Messages at Peak Times
Of course, not every audience is the same, but research shows that the time you send your emails to your list matters.
Generally, emails sent in the early morning get the best open rates. However, don’t be afraid to test the times you send them out. Try sending your Black Friday email at an unexpected time, such as an email sent later in the evening to catch a late-night scroller or shopper.
Hook Your Audience by Personalizing to Their Interests
Use previous purchases, abandoned cart information, browsing history, or self-segmenting and surveys to identify what your customers are interested in and what sales may be left on the table.
After you look at the data, you can segment your list to tailor deals and promos that are targeted and powerfully matched to your shoppers.
More Black Friday Email Tips for Sucess
With our free Black Friday email templates and email marketing tips, you are on the way to Black Friday success. Here are a few more tips to power your results.
Create a Visual Story to Showcase Your Items
With the help of our bold newsletter templates and adding your brand fonts and colors, you can take your campaign a step further through visual elements. Photos of your hottest items or curated photo clusters can help your shoppers visualize themselves with what you’re selling.
Include Social Initiatives to Boost Your Impact
Email and social media can power each other when you utilize cross-promotion tactics. Offer an exclusive deal to your social followers if they sign up for your list. Emails can also remind readers to follow you on social platforms to like and share specific posts in a contest, for instance. Always be connecting, reminding, and incentivizing for the best results.
Don’t Forget That CTA!
Utilize a text button and hyperlinked text to help get your shoppers to your site - fast.
Some great CTA’s include:
- Shop Now
- See our Limited Stock
- Save These Deals
- Take a Peak
- Reserve Your Spot
With these tips and a crystal clear call-to-action (CTA) that shows your readers exactly where to shop and buy, your marketing efforts will reap the best rewards this Black Friday, and beyond.
We have your marketing needs covered. Check out our completely free email templates to fit every occasion or marketing goal.
