Free Plain Text Email Templates

3 Reasons to Send Plain Text Email

Visually appealing emails certainly have their place, but some situations call for simplicity. Here are a few reasons why sending a plain text email may work to your advantage.

Improve deliverability - Generally, plain text emails carry less risk when it comes to being flagged as spam through email filters. That’s because they are less likely to have formatting and coding mistakes. They are also smaller in size and easier to deliver without all of the extra images, which can be disabled by recipients.

Plain text email feels authentic - Authenticity is the big theme in marketing this year, and that’s because people are inundated with content through email, text, social, and all the platforms. You can make a plain text email feel more authentic and less “salesy”, which can be the perfect choice when you want to give a more personal and friendly approach.

The main message is easier to digest - When you have an important or timely message, especially when you want to build trust and loyalty in the later stages of customer engagement, a plain text email is a wonderful way to send a simple and engaging message that is easy to digest. Don’t forget your clear call to action, and you’ll see the best results.