3 Email Marketing Tips for the Travel Industry
When creating the best results with our free email templates, the goal is to connect with your customers and inspire discovery. While inboxes are overflowing with marketing emails, let yours stand out among the rest. Here are a few tips for getting your email noticed and encouraging them to book.
Tip #1: Use Rich Imagery to Captivate Your Audience
Stunning visuals and enticing descriptions of curated destinations can spark travel dreams. Go further and highlight the unique experiences they can encounter off the beaten path through stunning descriptions. Immerse imaginations in luxury by creating a visual story of experiences they can only dream about. Showcase cultural points of interest to draw them in – these focus ideas can spark the next step with your audience.
Tip #2 Be Conscious of Different Travel Styles
Every customer has a different background and may have different goals, challenges, or needs when creating a travel plan. By understanding these unique travel styles, you can offer itinerary options best suited for your client. Curate ideas for adventure seekers, luxury travelers, and those on a tight budget. And of course, those who are looking for romance vs traveling with tots in tow - or maybe a little of both!
Tip #3 Segmentation Can Be Your Friend
Once you compile the data about your audience or allow them to “self-segment” by choosing which options are best for them in #tip 2, you can create targeted marketing that provides more relevant offers. This information can be gathered by browsing history on your site, past trips booked with you, surveys, or other marketing funnel tools.
More Tips to Create an Email Campaign That Wows
Here are a few more tips to captivate and build relationships with potential clients, while nurturing those who have already trusted you.
Create a Welcome Serious & Engage
Creating a welcome series to onboard new subscribers ensures they know what to expect, where to find what they need, and how to take the next step. It’s professional and functional and opens the line of communication with you.
Send a Thank-You Email After the Trip
Believe it or not, a thank-you email has one of the highest open rates. Who doesn’t love a little gratitude? Not only will you be sending some good vibes, but you can also start planting the seeds for their next trip. A post-trip email is also a perfect way to engage, find out what they thought of their trip, and follow up if needed.
Make it Easy to Follow & Share Your Pages
Email marketing and social media can support each other. You can build your email list by offering free resources, like tips and tricks, free deals, and more through subscriptions. You can also build your social and make it easy to share through emails. By cross-pollinating your social and email, you can be sure you are magnifying results and connecting resources across platforms.
Create a Loyalty Program to Build Repeat Business
Promote a loyalty program that rewards loyal customers with exclusive perks or early access. Loyalty programs foster repeat business and create a sense that you care about connecting over the long haul.
Go ahead, follow these curated tips, and get the best results with our free templates. Be sure to check out our other email marketing templates and keep moving.
