Captivate & Convert with These Email Marketing Tips for the Beauty Industry
You know that the beauty industry is a thriving space that centers on visual appeal. This unique space is perfect for email marketing since you can highlight visual photos and appeal - especially through our professionally designed email templates. Here are a few tips for you to make the biggest impact on your clients.
Cater to Your Audience
At the start of any successful email marketing campaign is understanding your ideal customer, what they need, and how you make their life better. You provide confidence, quality, and skill. These are things your ideal customer can’t find just anywhere. You also may provide a niche based on who your target is. That could be eco-friendly products, catering to curly or textured hair, or a posh and welcoming environment. Highlight what makes you unique to make the most impact for your brand.
Tell a Visual Story with Photos
People connect strongly with a visual story. Include high-quality images of beautiful results to showcase what you can do in action. Including testimonials from happy clients, before-and-after results, and a hot take on a new trend – these are all ways to inspire and build trust with your clients.
Automate & Engage
There’s nothing like a good automation to make your email marketing go a little smoother. Sending a welcome email after a new client signs up, offering a discount to a lapsed customer, or automating promotions can all engage your audience and boost sign-ups. If you don’t have the software to automate, consider creating all of the assets with our templates and manually sending them after specific events, personalizing them with your clients’ name. With our pre-made designs, you’ll be able to save time and make quick work of these timely and important emails.
How to Get More Clients with Email Marketing
With the foundation laid in the previous section, let’s dive into more tips to help you get more clients to sign up for new and repeat appointments through email. Here are a few quick tips to keep in mind:
Craft An Irresistible Subject Line
- Focus on the benefits and offers - “Get your summer glow with our can't-miss offer”
- Ignite curiosity - “Check out our Secret Beauty Services Menu”
- When all else fails - create a sense of urgency - “Catch our last spots while you can”
Create Content They Click On
- Offer an incentive - In addition to a straightforward discount, offer a free consultation or other tempting promotion to first-time customers
- Lead with your expertise - Highlight how talented your team is and include any awards, special certifications, and unique talent.
- Focus on the experience - Do you start with a scalp massage or offer a gourmet drink? Create a story about the experience your clients will have with you through photos and descriptions.
- Use FOMO and create a sense of urgency - Start building buzz early to book the busy times of the year and also create a sense of FOMO for slower times of the year, too. You can do this by offering exclusive promotions or highlighting your busiest times of the week so that your clients make an appointment sooner rather than later.
Offer a Referral Discount
Do you have a client that’s always happy with the results? Now is the time to offer a referral discount. Think how much a lifetime client is worth to you, now how much would sweeten the deal for your client to spread the word? Be generous and you may be surprised how fast your clientele grows.
Make It Easy To Book
One of the most important things you can do in your emails is to make booking with you easy. Don’t bury a link in a wall of text, make sure you add space to set the CTR apart from the rest, as well as utilize a box or button to create a clear path for your clients to make the next appointment with you.
As we have demonstrated with our tips, there are plenty of ways to make the most of email marketing to boost sales and get more customers. Try our beautifully designed email templates for the beauty industry and get those results for yourself.
