Email Marketing Tips to Score Big with Your Audience
You already know sports are competitive, so you’ll be no stranger to the feeling regarding email marketing. While you’ll need to develop some strategies to stand out in their sea of messages, email marketing remains one of the most effective ways to connect with your audience - offering one of the best ROIs. With a return on investment of around $35 to $40 bucks - it’s worth pursuing. Here are some tips to get you on the right path to major league success.
Tip #1: Focus on quality rather than quantity when building your email marketing list. For your audience who is already interested in sports, you can do this by sharing team highlights, game commentary, amazing photo captures, or even tips for sports enthusiasts to up their game.
Building a quality email list starts with a foundation of offering value to your readers. Switch up promotional emails with valuable content, and watch your list grow exponentially!
Tip #2: Avoid generic emails by targeting your list. By following tip #1, you are already sending better emails compared to the vast majority of what’s in their inbox, but you can go a step further with segmentation. There are a few ways to segment your audience. Email software has the features to help you do this, but you can also offer one or two options within your emails, effectively allowing for a simplified one-off segmentation.
Tip #3: Craft a winning headline. Make yours a little more creative than this attempt at a pun. It’s not for entertainment purposes, only. A great email subject lines effectively balance a mix of being concise, yet informing why they should open, all while throwing in a little bit of mystery. It can be a lot to juggle, but with a little practice, you’ll get better and better. Here are some email subject line examples to get you started.
Boost Your Game with Advanced Email Marketing Tips
If you’ve made it this far, congratulations! You are already doing better than the majority of email messages your list will find in their inbox. While building this strong foundation is important, let’s take your email marketing campaign to the next level.
Tip #4: Create a sense of urgency with an offer they can’t refuse. Whether that’s a limited edition special, pre-sale access, flash sale, or never-before-seen highlights, you can make FOMO your friend. Highlight the special in your subject line and use our sports email templates to highlight your offer. Don’t forget a CTA (call-to-action) that shows them exactly where to go next.
Tip #5: Your readers already love sports, so use gamification to capture attention and get more sales. You can incorporate gamification in your email marketing campaign by running contests or offering promotions for certain tasks they complete. There’s also the tried and true method of “Spin and see how much you’ll save,” or “Click to see how much you’ll get off your next order.” Gamification can be anything that adds a little fun to your campaign. Try it!
Tip #6: Promote user-generated content to boost engagement and build your social list. Who doesn’t love a little cross-promotion among platforms? Connect interest between your email list and your social platforms by embracing user-generated content. Encourage your fans to share photos, videos, testimonials, or best of all - reviews - of your products or services on social. You can watch your reach increase on social while repurposing this content in emails.
The sky is the limit for your sports email marketing. We can’t wait to see where you’ll go when you implement these tips with our stunning templates for sports.
