Benefits of Sending a Thank You Email
Your business can see some great benefits from sending thank you emails to your leads, customers, or partners. Here are so really compelling reasons to hit “send” on a thank you campaign.
Thank you email have some of the highest open rates.
Eamils with “Thank you” included in the subject line get some of the highest open rates -- nearly 70%! This is fantastic energy to tap into for your business.. See Part 2 of this article for tips on how to use your email wisely to gain trust, loyalty, and repeat business!
Thank you emails encourage repeat business.
Sending a thank you email with one of our thank you emal templates creates a memorable brand interaction that you appreciate your customer. This little act can go a long way to build your brand.
A thank you email can open up a two-way conversation.
These types of emails can open up dialogue that may not have otherwise take place. The more your understand about your customers, the better you can market to them.
A thank you email can make your customer smile.
Being intentional with marketing communication buiils your customer relationships the right way through positive interactions. This builds trust and customer loyalty -- something that can pay you back with very little effort. Remember it costs much more to gain a new customer than it does to keep the one you have happy.
Your thank you message can create a memorable experience.
Gratitude can create good will and foster a positive online reputation. Any positive interaction you have with your customer builds a story about you that eventually trickles into their next buying decision, recommendation, referral, or online review.
A thank you email can put a human touch on an overwise transactional experience.
One thing that remains true this year and probably for many years to come: Authentic human connection is a rare commodity, especially in business. If you have a small business, your customers are supporting you just as much as the product you sell. They could go to a big box store, choose another vendor, or find another consultant or service business, but they chose you. It’s a great place to be.
More than Just a Thank You Email: Beyond the Basics
We have covered the core reasons why sending a thank you email can be good for business. Next, let’s cover advanced strategies to maximize how your effort can make the biggest impact.
You can create actionable gratitude.
Believe it or not, a thank you email can be the perfect opportunity for the upsale. Your customer is already feeling good once they make a purchase (backed by science). Now is a great time to offer a discount code or other incentive to gain their repeat business.
Segment their interests.
A thank you email is not only a good spot to upsell, you can also begin to learn more about them by offering several options so that they can segment themselves.
Offer several options for things like product launches or events, specific types of news or information, or other categories your business offers. See where they go and take note. Add them to this list when it’s time to create your next targeted marketing campaign.
Showcase the beauty of your brand story.
A thank you email is the perfect way to leverage the power of storytelling. Add a bit of text that leads back to your site showcasing a case study, success story, before and after, or simply add testimonials to the email itself to build that story of your brand.
A/B test these different elements.
While not everyone has access to A/B testing software, you can still separate your list manually in groups to test initiatives or elements within your thank you email. As we have already pointed out, thank you emails have some of the best open rates, making them great fodder to test your ideas.
Now you’re ready to get stared on your next thank you email project. Download our free templates with our easy editor and get it checked off your list.
