SaaS Email Marketing Tips - Laying the Winning For Foundation
Going beyond generic messaging to create targeted, impactful results requires you to go beyond generic messaging. Targeted content will resonate with your audience and drive them further through the sales cycle. Here are some tips to lay the best foundation and create the most success with your email marketing.
#1 Know Who Your Audience Is
Before you even write the first email, spend some time defining your ideal customer. Create a persona for this customer that goes beyond basic demographics. You want to dive deeper into what makes them tick. What keeps them up at night? What challenges them? These are your customer’s “pain points”. Your headlines and copy will target your audience by connecting to their pain points first, and then demonstrating why you are the best fit.
#2 Create Value in All Your Content
Every email you send out should provide value to your subscribers. Once you understand their pain points and goals, create valuable content that helps them ease some of their challenges, while positioning your service as the best option to solve that saves them time and money in the long run. Use value to demonstrate your expertise, then follow up.
#3 Segment Your List for Best Targeting
Of course, not everyone on your list should receive the same emails. New users could get a welcome sequence while those who are up for renewal can get emails highlighting new services or features they haven’t explored.
SaaS Email Marketing Tips #2 - Winning More Business
Understanding who your audience is and targeting them with personalized messages through segmenting a list is a fantastic start. Here are a few more tips to make sure your email campaign keeps building your list and leading to sales.
#4 Test to Identify the Best Wins
A simple A/B test can be an easy way to identify wins and refine messaging. Please only test one change at a time, keeping all other factors identical. Here are some elements to A/B test:
Subject Lines:
Optimize your subject line by testing different approaches. Your metric with subject line optimization is open rates only.
Engagement Rate:
To test an engagement rate, which is how many people clicked on your offer who opened your emails, you can test with a template design, call-to-action language, offer, or images. But remember, only change one element per test for true results.
#5 Track, Analyze, and Refine
You don’t need to perform A/B tests to refine your campaigns. Take a look at different comparison points such as comparing campaigns with each other, time comparisons, and offers to glean important insights. What types of content do your customers interact with the most?
#6 Don’t Put Yourself in a Box
Send out different types of emails so that you can determine what types of content resonate with your audience. Remember, the goal of content should be to provide value. That way your customers look forward to and open your emails. Only then are truly winning at email marketing.
Did you offer helpful and concise tips? Fantastic takeaways from a long-form blog? Did you provide a free download, resource, or promotion? These are all great ways to engage and build anticipation with your readers.
Email marketing remains one of the most powerful forms of marketing, which is why we are so passionate about your success. We are proud to share our stunning templates and can’t wait to hear how they power your success.
