Why Postcards + SendGrid is the Perfect Combination for Sending Emails
Postcards is a drag-and-drop email editor that offers pre-made email elements like buttons, headers, forms, etc., to simplify designing stunning SendGrid email campaigns that boost engagement.
From visual editing and responsive designs to SendGrid integration and collaboration features, you get everything you need to create responsive HTML emails without coding or design expertise!
Here’s why Postcards is perfect for designing SendGrid emails:
- Postcards offers a drag-and-drop interface, reusable content blocks, branding features, and advanced customization options to create on-brand campaigns easily.
- Every SendGrid template is responsive. This means that each newsletter you design with Postcards will look good on mobile, desktop, or any other device.
- Postcards lets you invite and collaborate with team members in real-time to customize newsletter templates.
- Postcards integrates with SendGrid directly, so you can export messages to SendGrid and send them to your email subscribers in one click.
- We’ve tested all our newsletter templates in SendGrid and different email clients, so rest assured that your emails will render correctly whether your subscribers view them on Gmail, Outlook, or any other email client.
Email Marketing Tips for SendGrid Users
SendGrid is a powerful, cloud-based email marketing platform with advanced tools to manage email campaigns easily. Follow these email marketing tips to optimize your campaigns and ensure the best deliverability.
Customize SendGrid Templates in Postcards
Create branded emails and save them for later use. This way, you can reuse them whenever needed without much effort.
Avoid Spam Triggers
Avoid spammy practices like excessive exclamation marks, all caps in text, and overly salesy language to protect yourself from unnecessary spam filter triggers. Be diligent and helpful to your subscribers to improve your sender reputation over time.
Prevent Email Spoofing by Authenticating Your Emails
Use Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) to authenticate your emails and verify they come from your domain. This helps prevent email spoofing and improves deliverability.
Ensure Accessibility
Always check your emails for accessibility, readability, deliverability, and responsiveness before sending them. We’ve compiled a list of tools to test email content so you don’t have to.
Leverage SendGrid’s Personalization Features
SendGrid’s dynamic content and personalization tags features help you create memorable emails. For example, you can address your subscribers by name and pull content from different sources to personalize their experience.
Find the Perfect Time to Send Emails
Test different time slots to find the perfect time to send newsletters that work with your audience. SendGrid provides the tools to schedule sends and track engagement metrics, helping you test and discover the best time to reach your audience.
Integrate SendGrid with Your Existing Tools
SendGrid connects seamlessly with various platforms, including CRMs, survey tools, and marketing automation systems, which makes it easier for you to streamline workflows, centralize data, and save valuable time.
Want to take it a step further? Here’s a bonus guide on measuring the success of your email campaigns. Discover how to track key metrics, analyze performance, and refine your strategy to improve open rates, click-throughs, and conversions.
