Fire Up Labor Day Sales with These Stellar Email Marketing Tips
Shoppers expect Labor Day sales so it’s a prime time to celebrate the hard workers on your list while boosting eyes on your brand and making an impact. So how can you stand out and get the best results with our free email templates? Buckle up while we review these important tips for the best result.
Tip #1 Create a subject line that sizzles.
Have a little fun in the subject line by adding one or two emojis that celebrate and add whimsy. You want your readers to feel delight and expect something fun when they open. A little color and sparkle in the subject line can go a long way.
If you are highlighting a sale, clearly announce your discount with eye-catching details like a red siren, percentage signs and clearly indicating that a sale is taking place and they shouldn’t miss it.
A sizzling subject line produces interest by highlighting the offer or value proposition. Unique items, limited stock, quick sales, and other promotions show exactly why your email can’t be missed. Make sure the subject line conveys why your prospect should open.
Tip #2 Email body copy moves them along - make it pop!
You don’t necessarily have to incorporate all of the traditional Labor Day themes like BBQs and summer, but consider what message you will focus on for this email. Whether it’s sentimental, appeals to escapism and fantasy, or gives them an easy and fun way to entertain, consider your Labor Day messaging angle and go with it.
Embracing More Labor Day Email Marketing Opportunities
Email marketing is a proven method to engage shoppers and get results. Here are a few more tips to make your campaign successful by embracing Labor Day.
Tip #3 Craft an email CTA that gets more clicks to your site.
You have a great subject line and have considered what you want to include in your email that’s going to wow your email recipients on Labor Day. Now let’s make sure they get to your site excited!
That’s where a good CTA comes in.
With our templates, you can add a clear, contrasting CTA (call-to-action) button that tells them what they will find when they click. Some great CTA ideas for Labor Day you can try include:
- Celebrate with These
- You’ve Earned This Deal
- Shop Til You Drop
- See Your Top Picks
- Shop Labor Day Flash Sale
The important thing to remember about a CTA is it should be clear and offer an reason to click! You can offer more than one CTA in your email by adding another button or adding hyperlinked text in the body of your email.
Tip #4 Plan a Good Campaign Cadence
Drum up a little Labor Day excitement by sending a teaser email shortly before Labor day weekend to let your customers know to look out for a special email on the way.
Next, launch your main Labor Day email blast message the those big discounts and promotions you promised and a few extra surprises you may have teased along the way.
After Labor Day, consider sending another one more email with a splash of urgency to capture last-minute interest.
If you’ve send out amazing Labor Day deals to everyone on your list, consider sending a special email to your team to acknowledge their hard work. We all love a little appreciation.
Want to know even more about creating and building a good email design? Get connected to even more email marketing resources to send the best email templates to your prospects.
