More Email Marketing Tips for Your Christmas Shoppers
The great news is that email marketing for Christmas offers one of the best ROIs compared to other marketing efforts. With all this fun, make sure your site is optimized for shoppers, too. Create descriptive and clear text for each item, and if you haven’t already, make shoppable posts on social platforms. The more you reach, the bigger your email list grows – and now you can nurture repeat business! Here are a few more tips to connect once you have them.
3 Ways to Promote Holiday Deals
- Create incentives for subscribers to share your emails, promotions, and social posts. Cross-promoting between your platforms helps you power your marketing when you’re strategic about how. Provide sharable coupons and discounts to family and friends or encourage social sharing through contests - all promoted in your messages.
- Send transactional emails like a thank you email or a shipping update. These emails help you build confidence in your brand and promote trust. Your customers are excited to get your products - so keep the line of communication open while offering even more ways to save or buy from you when you follow up.
- Test interactive content and see what resonates best. Want to know what your customers are excited about? Ask them in a poll! Interactive elements can be a great way to promote other products or services that don’t get as much “foot traffic” - use a quiz to match your customers up with new merch they haven’t thought of yet!
Are you ready to get started with your holiday email marketing yet? We hope these tips have inspired you to have the best holiday shopping season yet. Check out our other email templates for your other needs, too!
