Email Marketing Tips To Crush Your Cyber Monday Sales
If Cyber Monday is a digital shopping extravaganza, let’s help you get in on the fun. The challenge is getting ahead of the noise - aka other deals that your readers wade through in their inboxes.
First, let’s get them excited with a little pre-Cyber Monday hype:
Step #1: Excite your subscribers by sending teaser emails about upcoming deals, promotions, flash sales, and exclusive offers - but just for subscribers. Promote this special campaign on your site and social to get more sign-ups, too!
Step #2: Segment your list to offer targeted deals and promotions. Use browsing history, subscriber data, or ad hoc polls and quizzes to match them with the best promos. You can also create curated shopping lists that target these subscribers even further.
Step #3: Offer deals, deals deals! Here are a few ideas:
- Release early access sales to limited-time stock items for loyal subscribers.
- Once they make the first sale, offer free shipping on their next order.
- Make loyal and long-time customers feel special with additional promotions to encourage brand loyalty and goodwill.
- Another way to promote your sale through deals is to give subscribers a friends and family discount for additional savings.
- Give new shoppers an incentive to share your shop and get a promo through social sharing in exchange for a chance to win or a coupon.
More Ways to Make Some Email Magic on Cyber Monday
Here are a few tips to get the best results from your well-though-out email campaign:
Tip #1: Make your subject line pop out
Create a clear and concise subject line that grabs attention. A great way to do this is by creating a sense of urgency or highlighting that the deal is specifically for them. For subject line best practices, avoid excessive emojis and exclamation points in your messaging. You got this!
Tip #2: Have a clear path to checking out
The customer journey and perspective are the most important things when you build your Cyber Monday email campaign. Make it clear - crystal clear - exactly where they click to get what they want. Use buttons or hyperlinked text to offer multiple and easy-to-understand options to shop on your site. If you offer a curated list, be sure to link all the items. Don’t make them guess and hunt. The fewer clicks to get to your site and checkout, the better!
Tip #3: Follow up like the pro you are
Cyber Monday is a great way to fan the flames of interest and build your subscriber base. Remember that the better their experience, the more likely they will shop with you again.
That’s why we love a good follow-up campaign. A transactional email like an order confirmation email, thank-you emails, and shipping updates all go a long way to build trust, and loyalty, and save you time, too. If you can avoid a customer contacting customer support wondering when their order is coming, you’ve saved on some overhead, too. Winning!
We have everything you need to create beautiful and timely email campaigns. With our easy editor and gobs of choices, there’s no stopping you. Take our Cyber Monday tips and get started on your next impactful campaign.
