Tips to Promote Your Art & Design Business with Email Marketing
Email is a powerful tool for designers and artists. We want your marketing efforts to stand out in their inbox by going beyond the status quo. Here are some tips to help you get there.
Build Your Email List
The trick to building your email list and reaching more customers is providing value. There is no shortcut – you must provide something irresistible. For artists and designers, this could be a free download print, a discount count, or even a lesson.
Craft Engaging Emails
When you create your email marketing strategy, engagement is key. Beyond offering a freebie, you can also pique their interest through a fun newsletter, limited edition offers or prints, early bird specials, or access to live events and sessions. A popular angle is offering a behind-the-scenes peek into your creative process or inspiration.
Create Subject Line Magic
You can intrigue your email recipients with a subject line teaser, bold statement, or creative subject line they just can’t resist. Remember that your subject line is limited in characters, so creating something concise is key. Think of your subject line just like a can’t-miss headline.
Don’t Forget Your Call to Action
You would be surprised how often the call-to-action gets forgotten or underplayed. Your call to action is what all of your text is pointing to – so make it clear, and concise and make it count. Your CTA can be a button or a hyperlink, but make sure the goal is clear. Whether that’s to visit your website, attend your next art show, or preorder, the CTA should represent your goal.
More Pro Email Marketing Tips for Artists and Designers
Before setting up your email campaign with our completely free templates, here are a few more things to know.
Consistency Builds Trust
When you’re at the drawing board, decide how often you want to send your emails and generally stick to it. If you have a special event or flash sale, this change will be even more noticeable and can work to your advantage
Track Results & Analyze What Works (& What Doesnt’)
When sending your emails, pay attention to open rates, website visits, and click-throughs, or if all else fails - track how your sales change around the dates you send emails. Compare how different templates and messaging resonate with your audience. Does having more images make an impact? Does a text box with a personalized message hit the spot? This is where analyzing results can benefit your results.
Is Your Audience Big Enough to Segment?
Segmentation is a very impactful approach that helps you target the right people with the right message, at the right time. If you can’t segment through email marketing tools, don't worry! You can include a few different offers and paths in the body of your email through hyperlinks and text buttons so that your audience can effectively segment itself. Get creative!
There you have it! If you follow these tips for your audience, you can reap the benefits of one of the cheapest and most effective ways to market - sending emails! With our free email templates, there has never been a better time to start.
