Exploring Brevo’s Core Features
Brevo is a user-friendly email platform that offers a good range of automation features. Let’s take a look at Brevo’s core features, and then we will compare Brevo with other popular platforms.
Intuitive Workflow
Brevo has an intuitive workflow that people rate highly. We like that it’s easy to send emails with no coding knowledge needed. When used along with our professionally designed email templates, you can find exactly what you need for any occasion. You’ll also find templates within the Brevo platform so you’ll no doubt find what you need quickly. The drag-and-drop editor makes designing a seamless and frustration-free experience.
Use Automated Workflows to Save Time
Automation is a good move to send the right email to your customers at the best times. Set up an automation triggered by a new purchase, sign-up, or even your customer’s birthday. You can also set up conditional logic scenarios to create complex automation workflows triggered by many other types of conditions. And of course, try out the time-based triggers to send out your emails at specific times or spacings.
Try A/B Testing
A/B testing will show you what works best, learn, and optimize for future campaigns. We recommend comparing different templates on one test, then setting up a test for your subject line, while in another, pit email content together like images or promotions. Next, you can make data-driven decisions to improve your email marketing results like a pro.
Brevo VS Other Platforms
When you’re ready to expand on your marketing, explore the integrations that Brevo offers with other marketing tools and apps. Connect your eCommerce platform, CRM, social media tools, and more.
We like that Brevo keeps its knowledge base available with the latest feature updates, along with tutorials, documentation, and customer support when needed. Now let’s take a look at Brevo compared to other popular email marketing platforms.
Brevo VS Mailchimp
Mailchimp offers a user-friendly interface but it can be limited for larger businesses with complex needs. We recommend comparing features you may need before making a final decision.
Constant Contact VS Brevo
Constant Contact is one of the most established email marketing platforms with a good balance of features, and it's easy to use, however, it may be more expensive for smaller businesses.
Hubspot VS Brevo
Hubspot can be a beast if you only really need email marketing, as it offers a full-stack marketing platform including email marketing, CRM, social media, and many other tools in its suite.
The best email marketing platform depends on your specific budget and the features you need. Brevo has a great combination of features, is easy to use, and is affordable, making it a strong contender. Not sure if it's the right fit? Brevo has a free plan letting you test the platform with 300 emails per day. Grab one of our templates and try it out.
