Moosend: An Affordable Solution for Growing Businesses
Our templates are ready-made to look great in Moosend. We enjoy this platform for its ease of use, even for people who may not have experience with email marketing. Additionally, Moosend is one of the more affordable email marketing platforms out there, yet it still has a great set of features.
Let’s explore more reasons why we recommend Moosend as a stellar choice to run winning email campaigns.
User-Friendly Platform - We like that Moosend has built a platform that’s easy to use and accessible for businesses just starting out. However, with its powerful features, this platform is also a smart choice.
Robust Features - Moosend has a great set of features to create and manage email campaigns. You’ll find the drag-and-drop email editor, automation workflows, a landing page builder, and forms to build your subscriber list.
Great Customer Support - As a platform that touts its ease of use for beginners, we like that Moosend has supplemental customer support available if you get stuck.
Free Plan to Start, Easy to Scale - Moosend is a fully scalable platform that is easy to upgrade as your business grows. You can start with a free plan, grow your marketing skills, and bump to a paid plan to do even more.
Integrates with Other Platforms - You can integrate Moosend with a variety of platforms for your eCommerce, CRM, and other web apps, that way you can manage more of your marketing from one place.
Great Reputation on Deliverability - Deliverability is one of the most important factors when choosing an email marketing platform, and Moosend has a great reputation. Emails are likely to reach your subscriber’s inboxes when you follow best practices. Keep in mind that our templates can improve deliverability compared to other approaches. Our templates are fully optimized for deliverability and help you avoid oversized image sizes.
Essential Tips for Small Business Owners to Plan and Send Effective Campaigns
Before you get started on your campaign, there are a few essential tips that will get you on the right foot.
Start by Understanding & Defining Your Target Audience
Before any campaign gets started, understanding your audience is the most important first step. Skipping this can mean that your messaging just doesn’t engage at the right time. Think about your ideal customer and build out what they are interested in, why they purchase, what may prevent a purchase, and even smaller details about what they may like or dislike.
This target customer persona can guide your messaging. Starting with one and building others can be a process, but worth it. Now you have a defined target audience and can brainstorm ways to connect and engage based on their needs. Remember, it’s always about your customer!
Define the Goals of Your Campaign
The next great foundation of a winning campaign is to define the goals. Now is not the time to be vague about what you’re looking for. Each campaign should have a clear outline what you want to achieve. Whether it’s increasing sales, brand awareness, or driving website traffic, each goal will have a unique metric to track success.
You won’t measure sales as an indicator of success in a brand awareness campaign, for instance. Brand awareness is simply warming up your prospects - and that takes time and a focus on building trust. Impressions and traffic are great metrics to track for a brand awareness campaign, depending on your platform.
Create a Content Calendar
A content calendar is a tool to plan ahead, ensure consistency, and track content that matches the buying stage or customer journey. Whether that’s promoting your new line with a sale or building a nurturing sequence with a list of tips, a content calendar makes sure you have planned and written all the content you’ll need.
By following these pre-campaign practices, you’ll create effective email campaigns that drive results and help your small business grow to the next level.
