Free Trial HTML Email Templates

Creating the Best Free Trial Emails That Get Results

Free trials are a fantastic way to showcase your strengths and earn new business. Here are a few tips to make the most of your efforts and get the best results.

#1 Personalize the Free Trial Email

Help your potential customers personalize their journey by going beyond the typical free trial email. You can also add additional signup information to tailor their recommendations and content so they get the most relevant offers based on their interests.

#2 Time Emails Wisely

Instead of overwhelming your new prospects with a barrage of “pick me” emails, plan a strategic sequence that is spread out over a few days or weeks, and one that provides more than one option.

#3 Educate and Engage for Best Results

When you really want to engage a customer, don’t just tell them with text. Show them through success stories, tutorials, links to how-to videos or reviews, or pro-tips. These types of emails help readers visualize the product and imagine themselves using it!

#4 Highlight the Value & Benefits Over Features & Price

The most successful email marketing emails for free trials focus on the benefits of the service or product. Show them how it saves them time, money, helps them reach goals, or brings joy to their life. Even if your product just brings a little whimsy, highlight these feelings and your results will go a long way.

#5 Highlight Social Proof to Make Deeper Connections to Your Brand

By showcasing customer ratings or testimonials - either written or in video form, you build deeper trust and connections with your brand. Show how the product or service impacted someone's life or include a case study highlighting a similar user’s journey.

Top 10 Reasons to Send Free Trial Emails to Your Leads

Wondering if sending a free trial email is worth your continued effort? Here are the top 10 reasons why sending free trial emails is a smart move.

1. You can boost engagement and awareness by sparking interest and reminding your contacts about your brand.
2. Free trial emails can educate your new prospects about new features and benefits while opening the lines of communication to answer more questions.
3. Offering free trials removes the feeling of taking a risk from your customer and the sticker shock along with it. A free trial shows you are confident in your product to make them happy.
4. You can tailor content based on the user journey or other engagement goals through free trial emails.
5. Sending out free trial emails allows you to collect data on user behavior and interests. Which products get the most buzz? A free trial email can help you find out.
6. Emails help you nurture those leads you are collecting and sending a free trial offer allows you to break the ice in a low-risk, friendly way.
7. Our free trial email templates allow you to showcase the value and beauty of your product, not just the sticker price.
8. Free trial emails help you bake in added details they might elsewhere miss. Highlight interesting functionality or a new angle to a specific audience.
9. Your free trial email allows you to nudge your customer to purchase at the end of the trial. Highlight the value and make the transition to buying easy with one-click for best results.
10. A free trial email offers important insights and an opportunity to gather feedback from customers who are on the fence about buying. Collect data and spot patterns to iterate future campaigns and offers.