Free Welcome HTML Email Templates

Discover our collection of free HTML email templates to create high-impact welcome messages. Our marketing pros designed each welcome email template to make an impact on your new email subscribers. Enhance your welcome emails with our user-friendly templates, ensuring a memorable first impression that resonates with your audience. Browse our selection to find the perfect match for your welcome message strategy and get started today.

Where to Edit Welcome Email Templates?

Postcards gives you all the tools you need to start building and customize your Welcome email template for free - from zero to the finished product in just a few minutes.

    • Drag & drop Welcome email template builder

      Stack your modules together in order to create the template structure you want.

    • Customize your content with ease

      Add your images, texts and links using the intuitive no-code email editor.

    • Customize the mobile version of your email template

      Effortlessly manage and customize the mobile version of your email templates.

    • Simple export to your email marketing platform

      One-click export the template to email marketing platform or as plain HTML file to upload anywhere.

  • Ready for action.

    Postcards works with your email marketing platform. We’ve tested all our email templates! Export in one click and save hours on HTML coding.

    Try It Now - It’s Free!
    • Hubspot
    • Mailchimp
    • Sendwithus
    • Brevo
    • Marketo
    • ConstantContact
    • Zoho
    • Klaviyo
    • SalesForce
    • Marketo
    • Campaign Monitor
    • Shopify
  • No-Code Email Design and Development

    Postcards is a fully no-code email template builder. All tools within the Postcards editor are visually intuitive and easy to use.

  • Drag & Drop Online Email Editor

    We offer hundreds of pre-made email modules and essential email components that you can drag and drop into your editor and modify.

  • Welcome Responsive Email Templates

    We offer built-in and pre-made Welcome responsive email templates, but if you want to customize how your email template appears on mobile devices, you can do this using our mobile controllers.

  • Speed-up Email Template Production

    Our HTML email templates will accelerate your email design production by 20x. Postcards saves time, allowing you to focus on other email marketing tasks.

  • Reasons to Send a Welcome Email

    There are a lot more reasons to send a welcome email than just saying, “Hello.” Here are a few reasons to get excited about this first contact with your new subscriber or customer.

    #1 You’ll Make a Great First Impression

    Using our welcome email templates will set the tone for your customers. This email allows you to showcase who you are, from your professionalism to your brand look and feel. Don’t skip this welcome email that will make a positive first impression and put you at the top of mind.

    #2 Showing Gratitude Builds Good Will

    Sending a welcome email goes that extra mile to acknowledge your new subscriber or customer’s decision to do business and engage with you. It’s a big deal and it’s worth celebrating!

    #3 A Welcome Email Sets Expectations

    Your welcome email is the perfect space for you to explain what kind of content your subscribers will expect, how often, and any other ways that they can continue the conversation with you.

    #4 High Engagement = Win for You

    Not only is your welcome email a great space to set the tone and prep them for future conversations with you, but it’s also one of the best ways to do it. That’s because both welcome emails and thank you emails have higher-than-average open rates. Use this space to your advantage!

  • More Reasons to Send a Welcome Email

    You’re setting the tone and making a great impression with your welcome email, but here are a few more reasons that it’s a great opportunity to start the conversation.

    #5 Increase Your Brand Loyalty

    Crafting a smart welcome message is the first step to creating a deeper relationship with your audience and building trust. Starting with the welcome email, you can continue the conversation by consistently creating valuable content that your audience wants to open and expects to love.

    #6 Keep Learning & Iterate Your Message

    Think outside the box for a simple welcome message and add some options for your subscribers and customers to set their preferences and personalize their experience. This can be as simple as asking what other types of content they want to sign up for. Whether that’s new releases, sales, or events, you can let your customers take charge of the messages they get from you.

    #7 Onboarding Starts Here

    If you have a more complicated platform or service, a welcome email is the perfect place to start the onboarding process. Link to tutorials or how-to-videos, or offer future training events or webinars. Onboarding through a welcome email can help smooth any frustrations and keep your customers feeling good. Being proactive with these offerings is a win-win you won’t regret.

    #8 Fodder for Your Data Nerds

    Whether that nerd is on your marketing team or you crunch the numbers yourself, you’ll get quite a lot of information right from the get-go by sending a welcome email to your list. Especially if you take the tips regarding setting preferences and personalization, you can get all sorts of data about what interests your subscribers most, what messages resonate, and what you may need to work on more.

    With these eight tips, you can be confident that you are starting on the right foot. With our free welcome email templates, we help make it even easier. Be sure to check out our other templates for any occasion, too.