NotiFy

The NotiFy email template is designed to increase conversions from a free trial to a paid product by creating a sense of urgency. The gradient background moves from deep purple to a soft pink, giving a premium feel to the design. In terms of the email content, this email is all about timing. Telling users their trial will end tomorrow reminds them that they’re about to lose something if they don’t take immediate action.

The main call-to-action, “Choose a Plan”, is placed right at the top, impossible to miss, and primed to convert. The design also lists benefits that will no longer be available at the end of the trial, with direct and clear bullets for rapid comprehension.

Visually, a screenshot displays the NotiFy app interface, reminding users of its functionality and reinforcing the value proposition when users upgrade to a paid plan. The pricing details for the premium service are represented in a standalone box to capture attention draw and to lead users to the call-to-action of choosing a paid plan.

The template also presents benefits of NotiFy plans as checkmarks, making the purchase decision feel easily justifiable. It also shows the ease of taking payments, by selling on a wide range of platforms and accepting credit & debit card payments.

Finishing up the template is a motivational nudge, “Do something today that your future self will thank you for,” again encouraging users to take  action now. The footer elements stay true to the rest of the template’s clean design approach, while also offering all relevant information along with social media links so as to encourage further engagement with the brand.

Use Cases:

• Subscription based services for post trial follow ups
• SaaS product upgrades, membership renewals
• App services for up-sell of add on premium features
• Marketing campaign to convert customers post-trial
• E-mail for customer retention focusing on feature benefits

Highlights:

• Beautiful gradients
• Clear, strategically placed call to action
• Clearly communicated consequences of not upgrading
• Visual reminder of the app’s UI
• Clear presentation of the plans’ advantages and their pricing
• Inspirational closing passage to inspire action
• Footer with all links to contacts and social files