Free HTML Email Templates for HubSpot

How to Use More of Hubspot’s Notable Features

So far we have explored Hubspot’s features that go above and beyond many of the email marketing platforms on the market. If your business can benefit from this rich feature set, keep reading.

• Branching Logic with Workflows: In addition to advanced workflows, you can create branching logic within these to build more complex processes. You’ll find more ways to personalize the automation you set up based on different factors.
• Hubspot’s Library of Integrations: You’ll find a huge library of integrations and third-party tools that are easy to connect with Hubspot. You can automate tasks even more across all of the platforms you may use. Connect your CRM list, social platforms, sign-up forms, and more.
• Deep Analytics and Robust Reporting: Cut down on the data noise by creating custom reports that allow you to focus on key metrics like open rates and conversions so you can determine your ROI on all of your efforts.
• Attribution Modeling: With Hubspot’s attribution modeling tools, you can accurately track the impact of your email campaign with revenue or other goals you set.
• A/B Testing: Hubspot wouldn’t be complete without A/B testing tools. See what approach works best while you take out the guesswork. The data doesn’t lie - but remember to only change one testing factor at a time in each A/B test. We recommend swapping out templates, test your CTA button, and your subject line to learn what resonates the best.

Hubspot has a rich set of features but you don’t need to subscribe to all of them from the get-go. You can start with free or lower-cost tools and build as your business scales. While Hubspot may be overkill for a small business with a smaller list, you can still utilize all of the tools to become a better marketer and reach your goals.