Get Your Father’s Day Emails to the Next Level for Dads
When Father’s Day is around the corner and it’s time to create an impactful campaign, here’s how to make yours stand out! Take a look at these tips to create better marketing emails that get seen and get you more sales:
Knock your subject line out of the park to get more opens.
There are a few ways you can grab your reader’s attention among a sea of other emails with a good subject line:
- Add first names or other data like previous browsing or purchases to your subject line.
- Lighten the subject line with a little humor that’s relevant to your product or service.
- Focus on the urgency of the approaching holiday by sending reminder emails, pre-sales, or limited stock alerts.
- Add some FOMO or a little mystery to encourage more opens.
Consider content that relates to everyone and keeps the customer at the core.
Make it super easy to shop by adding hyperlinks to anything you suggest in the email, adding clickable photos, and considering your customer’s journey and decision-making every step of the way.
Be aware that not everyone wants to receive Father’s Day emails. Some companies send “op-out” messages before their promotions. If this is the case, you can create an alternative campaign that provides ideas for sole single moms or other caregivers who cover the traditional “dad role”. Being sensitive to this need can earn you a lot of respect.
More Next-Level Father’s Day Email Marketing Tips
When you want to go beyond the ordinary for your Father’s Day email marketing campaign, we have you covered. Here are a few more tips to get you headed the right way.
Create an irresistible gift guide to inspire, delight, and lead.
There are so many types of dads and dad figures out there, so why not create a gift guide to help your shoppers find the best gifts? Whether they love adventure, need to relax, love a certain hobby, or have a sweet tooth, you can curate suggestions that appeal to all types.
Another great way to curate gift ideas is by budget. Lead them to gifts under $40 or $100 - let them find what fits their budget while offering other add-ons they can’t resist.
Add interactive elements to your emails such as contests or giveaways.
Contests and giveaways are fun for your customers and can build some buzz around your brand, too. Creating cross-promotion opportunities between email and social platforms can help get your brand in front of more people when they share.
Adding in a quiz or poll is another fun way to guide indecisive customers to find the right gift at the right price.
A little planning goes a long way when it comes to Father’s Day promotions.
For our final tip, we want to focus on how important it is to lead up to Father’s Day and plan ahead. Don’t wait til the last minute. Get your emails scheduled well in advance and plan your sequence to send out over a few weeks to highlight angles such as budget or interest.
And if you can segment your audience and tailor different messages based on interest or browsing history, that’s a great way to add even more of a personalized touch.
With our free Father’s Day email templates, you can add your branding elements, colors, and fonts and make it yours. You can be sure it’s going to look great no matter what device they view the email on, too. Go ahead, try out our other email marketing designs, and find the perfect fit.
