Essential Steps to Prepare for Your Holiday Email Campaign
Effective email marketing plays a crucial part in boosting sales around the holidays season. Here are some essential steps to prep your campaigns for holiday success.
Segment Your Audience & Tailor Your Message
Creating audience segments can help you tailor more relevant messaging. Segment your email list based on what your audience has purchased from you in the past, browsing behavior, interests, or demographics. After studying how your audience segments interact with your brand, you can create messaging that matches their needs and interests.
Start with a Content Calendar
Creating a content calendar helps you stay organized and intentional about the content you create for your campaign. Of course you can start with key dates like holidays, and then fill it in with other content planning notes. Consider creating different types of emails to connect and engage your audience through the holidays. Don’t just think about promotions, create value in your content like helpful tips and tricks, fun facts, gift guides or create a holiday greeting.
Embrace the Visual Appeal of the Holidays
Enjoy all the whimsy of the season by customizing an eye-catching template with festive themes, colors and fun imagery that resonates with the holiday season. You can add your own images or choose from our huge library of stock photos to create a professional and stunning email that gets results. Every holiday email template in our library looks great whether it's opened on a mobile device or desktop, so you can feel confident that your brand is represented right every time!
More Tips to Create a Successful Holiday Email Campaign
The holidays are a prime time to create promotions and helpful email content that connects to your audience. Our team has curated tips to help you stand out from the rest and get the best results.
Don’t Forget That Subject Line Sparkle!
Create a little intrigue and write an attention-grabbing subject line that is hard to resist. Let your recipient know that there is something great inside without giving away all the details. Do this by clearly communicating the benefit, value, or offer. Fear of missing out (FOMO), a time-sensitive flash sale, or a personalized pick could do the trick!
Do a Little Holiday Cleaning on Your Email List
Email hygiene is important all year round, but the holidays are an important time to prep and clean for optimized deliverability. Don’t forget to regularly clean your email list and remove inactive or invalid email addresses. We also recommend implementing authentication protocols like SPF, DKIM, DMARC, and BIMI to improve deliverability.
Why is all this so important? If you don’t regularly clean your list, it can become inflated and skew your engagement numbers, sometimes even landing your email in the dreaded spam box.
Test & Refine Your Holiday Messages
Running a test with your email campaign can be a cool way to learn more about your audience and refine your success in the future. So what should you test? First, we recommend A/B testing by only changing only one thing about your email at a time. A test can include the template design you use, your offer, messaging, subject line, images, and more. Remember to accurately assess the success by matching the right metric up with your test. For instance, your subject line is a great test for open rates while a CTA button tests engagement or click-through rates.
You are well on your way to even more successful holiday messaging this season. Take a look at our free HTML email templates and start customizing!
