How to Get More Design Customers with Email Marketing
Email marketing is a low-cost way to reach more customers with your brand. While it’s relatively easy and easy on your marketing budget, these tips can make your campaign go from good to unmistakably great.
Savvy Subject Lines Get More Opens
We all know that first impressions are important, and the same rings true for your email subject line. Craft subject lines that inspire a click by adding personal elements, creative promotions, and FOMO (fear of missing out).
Add Something They Can’t Refuse
If you are a designer, you have one thing your readers want - deep expertise. Share tips to your email list and remind them how talented you are. You will also build trust with those considering your design services. Showcase these freebies in your subject line for bonus points.
Get Mobile-Friendly
Most emails are opened on phones, so it’s critical that your email design is mobile responsive to seamlessly adjust regardless of screen size or shape. At Designmodo, you can rest easy knowing that any design you choose is mobile-friendly and will look great.
Crystal Clear Call-to-Action
You can offer great tips, timely newsletters, and great promotions but if the next step you want your audience to take isn’t clear, you will lose potential customers.
Whether your CTA is on a button or a hyperlinked line of text, make that next step clear to get the best results.
More Email Design Tips for Design & Decor Industries
The tips to the side are a great start, but here are even more tips to make sure your email marketing shines brighter than the rest.
Create Scannable Content
While some of our most loyal fans read every word of content, many people tend to just skim the important bits. This is why it’s a great idea to bold the most important parts of the text, use bullet lists, and create compelling headlines to grab and keep their attention.
Use Negative Space Wisely
White space can create a clean design that allows your readers to breathe, separates important design elements or copy, and helps lock in your reader’s attention where you want it most. You’ll notice that our designs have utilized white space smartly for a clean, professional look.
Use Original Photos for Memorable Results
While stock photos are easy, cheap, and can fill in some needed visual elements, you have to admit, they can get kind of boring. Adding photos from your designs adds a layer of authenticity that we highly recommend. We also love a good behind-the-scenes and before-and-after result for design and decor emails. Go ahead, try it out!
Highlight Social Proof for Impactful Results
Email marketing is the perfect spot to share social proof with those still learning about you – and seasoned clients alike. Social proof solidifies that you are the best for the job, and have confidence and an unbeatable skillset. For your next social campaign, add a client testimonial or logo from a well-known or local brand you have worked with to build stronger trust.
Get started with any one of our mobile-response templates and don’t be afraid to try these email marketing pro tips to get the best results.
