Unleash Better Email Marketing Results with Mandrill
Are you ready to level up your email marketing game with better templates and the Mandrill email marketing platform? Mandrill is a reliable platform with powerful email marketing tools. developed for Mailchimp users to focus on transactional emails. You can send, track, iterate, and improve results with high-performing campaigns.Here are a few essential tips:
Segment Your Emails Like a Master
Segmenting your email marketing list is a great tactic to target the right audience at the right time. With Mandrill, you can divide your list into segments based on their demographics, interest, and what they’ve purchased from you before.
Once you build your segments, you can then personalize your content. You could tailor content for new customers by creating an onboarding campaign, or curate promotional content best for introductory offers. For clients who have lapsed purchasing in 6 months, for example, you can tailor emails that woo them back with a special deal or bogo offer. Remember, it’s much less expensive to retain and re-engage customers than it is to win a new one. Email marketing is a low-cost way to get these folks back in the pipeline!
Send Optimized & Mobile-Friendly Content
After doing all the planning and prep work, you want to make sure that your customers can see the email as you intended. That’s why mobile-friendly design is so important. All of our templates will look great on all devices, so you don’t have to worry about anything “breaking” in their inbox.
Another important approach to sending the best emails with Mandrill is to keep it clean. We like to recommend a minimalist approach to content with clear and concise calls of action.
More Email Marketing Tips for Mandrill Platform Pros
No one is a professional email marketer right out of the gate. That’s why we have put together a few more email marketing tips that help you make the most of your campaigns.
Track and Analyze Email Results Like a Boss
To run the most successful campaigns, it’s important to regularly monitor key metrics like open rates, click-through rates, as well as bounce rates and most importantly - conversions. By regularly monitoring these key data points, you will naturally pick up on important insights that help you build better campaigns the next time.
To optimize your email campaign, we suggest experimenting with different subject lines, template layouts, and calls to action to find what works best for your audience. You can do this through A/B testing and/or by regularly reviewing the results of your campaign.
Hold These Best Practices for Improved Deliverability
It’s important to regularly validate your email list to ensure a clean list. You can do this by removing anyone who has been inactive for a period of time. Before letting them go you can send a one-off email letting you know you’ll be removing them from your list unless they opt in. It’s a nice way to let your customers decide if they still want to receive email from you while pruning inactive users. Make it easy for your subscribers to opt out should they want to in each and every email you send.
Another important way to avoid issues is to use SPF, DKIM, and DMARC authentication to improve deliverability.
And finally, the most important thing you can do to improve your deliverability – keep sending high-quality content. Avoid spammy practices like excessive links or any subject line that may be misleading. And of course, adhering to US anti-spam laws and follow the CAN -SPAM Act.
Sending emails to your recipients isn’t always as simple as it sounds, but by following the tips we have outlined here, you can give yourself the best chances of a successful email campaign that grows. Consistency is key, so keep sending regular, valuable content to build the right types of relationships with your audience.
Take a look at the templates we have on this page and all of our other free email template options to boost your campaigns and learn what works best.
