Email Marketing with Sendy: Core Features & Best Practices
Sendy is an exceptionally cost-effective email platform for those who need an alternative for expensive email marketing campaigns. It’s easy to use and it’s quick to get working. Here are a few tips to create the best campaigns with Sendy.
List Management & Maintenance
Sendy has tools to ensure that your list stays clean and up-to-date. Keeping a clean list and removing inactive users and double listings helps you avoid spam complaints and follow the best practices to improve deliverability.
You can also organize your clean list through segmentation tools designed to help you tailor messages to customer groups. You create segments based on demographics, interest, or how they interact with your brand. Email new customers a welcome series or send those you haven’t seen a while a “we miss you” promo. It all starts with a clean and organized list!
Automate Message Sequences
Automation sequences can work with audience segments or be triggered by certain events. For instance, you can send an abandoned cart email to a customer who has left items in their cart. You can also set up a pre-designed welcome series to your new clients. You’ll find that you will discover more ways to automate emails - and this can make your life a lot easier!
Keep Track of Your Key Metrics
Analytics in the backend of Sendy show you how your customers interact with your emails. See how a certain series of emails performs by checking open rates, click-through rates to your offer, as well as any dreaded unsubscribe clicks. Don’t take it too personally when someone unsubscribes, but keep track of what types of emails make the most impact.
Sendy is a low-cost platform but still has the basics covered. Read on to find out more about sending winning campaigns with Sendy.
Overlooked Features & Tips to Make the Most of Sendy
While you may be focused on getting your emails sent quickly, we recommend exploring some more features that help keep your list healthy. Here are a few to check out:
Bounce Management Tools
It’s a good idea to check your bounce rates regularly. You can investigate why this may be happening and improve your deliverability. But you can’t do any of this if you don’t check this tool and remove any bad email addresses from your list.
Use the Spam Checker Tool
If you’re not sure your emails are following best practices, use a spam checker tool to test for potential triggers. The great thing about using our pre-designed Sendy templates is that image sizes are already optimized to avoid issues. You can also rest easy knowing each template is formatted and optimized to display correctly on every device.
Try Custom Fields
When you create custom fields, you can use data to personalize your emails and deliver more relevant content. Collect additional information about your subscribers like their purchase history or preferences, and then you can woo them with the little details you’ve added.
Integrate with Webhooks
With Sendy, you can use webhooks to integrate with any other marketing tools you are used to. This helps you automate tasks, sync data, and simplify your workflow.
By following these simple tips and leveraging all that Sendy has to offer, you can create an effective email campaign that drives engagement, conversions, and growth.
