Creating Goals for a Successful Spring Email Campaign
Spring is in the air and it’s time to start thinking about your warm-weather promotions. With our stunning spring free email template designs, you’re already getting started in style. To create the most successful email campaign, however, we wanted to make sure you have more tools to get ahead and be noticed.
Think about what you want to achieve with your spring marketing. Define these goals for yourself. Different goals require different types of content and metrics to define success. What do you want to achieve?
- Increase Sales - Take advantage of FOMO (fear of missing out) by sending a curated shopping list for spring for items that have limited stock.
- Generate Leads - Create an ad offering eBook, guide, or tutorial in exchange for their email address.
- Boost Brand Awareness - Brand-building content can delight or inform. Create informative or fun videos and be sure to use hashtags that not only describe your content but who your audience is as well.
- Drive Website Traffic - Develop blogs around the products or services you offer. What types of questions do your customers ask? What are related topics that you could answer to build your credibility in your space? There are free keyword research tools like Ahrefs that can help!
- Re-Engage Dormant Customers - Offer a can’t-miss promotion for folks who have already purchased something from you or have browsed on your site.
Different goals require different types of content, and different metrics to track success. The metric for determining the success of a brand awareness campaign, for instance, is reach, views, plays, and shares. However the success of an email marketing campaign that focuses on conversions and sales would be clicks. Each type of content serves a purpose and is important to building a brand. Keep reading for more email marketing tips, and take a peek at our other helpful resources like more email templates.
More Spring Email Marketing Tips for Success
We have covered what types of content relates to specific marketing goals, now let’s look at some more tips to stay organized and focused in your campaigns.
Create an Email Marketing Content Calendar - Start with any holidays that you would like to highlight with promotions or a marketing focus. Then think about other factors like inventory, seasonal trends, and highlight any locally focused initiatives.
Slot In Content for Specific Goals - Keep track of goal-specific posts by adding a note in your calendar. Examples include product-focused, sales, how-to tips and tricks, employee highlight, surveys, and other content like memes or videos that are just for fun to delight or inspire.
Think About Frequency - You may need to experiment with this one a little to determine what frequency works best for your audience. Daily emails could annoy your subscribers, unless you have a cafe or coffee shop with daily specials or a business with frequent events. Too few emails can make your awareness slip. If your sales cycle is short (such as a restaurant or coffee shop), you can often get away with several weekly emails. There are no hard and fast rules, however, so do what works for your business. Track engagement and open rates to determine what frequency your audience engages with best.
Design Engaging Emails - Visually appealing spring email templates with a fresh spring look can invigorate and engage your email list. Try using bright colors, floral elements and high-quality images that evoke warmth and excitement. Since most people use smartphones, mobile-optimization is critical. With our email templates, you can be confident that every template you choose is fully optimized and will look great no matter what device your customer is viewing it on.
Always Highlight Value - Not every email should be promotional, and we recommend adding some kind of non-sales value to your emails. Whether that is a link to a helpful blog post, a funny behind-the-scenes shot of your crew, or an engaging story that connects to your audience, don’t be afraid to put yourself out there.
By following the tips we’ve shared, you can create a stunning and impactful spring email campaign for your email list and new subscribers.
