Summer Email Marketing Tactics For Sizzling Inboxes
The sun is shining brighter and the days are longer - what a golden time to engage your audience with refreshing campaigns that put more eyes on your brand. Check out these hot tips and inspiration to get your summer email marketing off with a bang.
Here’s How to Create a Sunny Subject Line
Add Emoji Flare: For seasonal and holiday emails, it’s fun to add emojis. Brighten your customer’s day with summer emoji fun like palm trees, a bright sun, beach umbrellas, and ice cream cones.
Spark Curiosity: How can you stand out in an inbox, spark curiosity, and pique some interest? Through asking a question! In your question, hint at what may be inside the email or tease something about your product or promotion they don’t want to miss.
Highlight the Benefits: Make sure the value proposition is clear in the subject line. You can include some mystery to spark curiosity, but if you do, hint to what you have inside and highlight some serious benefits coming their way if they try what you offer.
Embrace a Summer Campaign Cadence
Summer Teaser Time: Everyone starts gearing up for summer before it’s here, so send a pre-summery email a few weeks before summer officially kicks off to fan the flames of anticipation and get your shoppers envisioning how fun summer will be with your shop!
Sizzle Into Peak Season: Don’t let up during summer, as you can showcase your seasonal products, or increase engagement metrics with tips and tricks. Create a newsletter highlighting everything you have going on or a can’t-miss promotion to heat up your summer sales.
Ways to Boost Engagement with Emails During Summer Season
Summer can be a time to explore, and that includes your marketing! With these email marketing tips, we help you find more opportunities to improve your reach, impressions, and clicks!
Have a Summer Fling with an Influencer: We said it, have a platonic summer fling by collaborating with a micro-influencer in your niche, or your area. Need help finding an influencer? No problem! Search for local hashtags and reach out to introduce yourself. Then, add some fun cross-promotion and share the love on social and email marketing efforts. Who knows what new doors will open when you network and share the love?
Embrace a Summer Photo Contest: Who doesn’t love a good contest to get things going?
Email marketing and social media marketing can work in tandem to get more eyes on what you do best. Call out a summer photo challenge and include several unique hashtags your readers can use to participate. Have them tag you and in turn, share your favorites. Call out your favorite entries before the winner is picked to keep interest and get more eyes on your brand.
Don’t Forget These Basics for Your Summer Marketing
Be Segmentation Savvy Summer: With data and any segmentation tools you have, be sure to use these to send more relevant emails to your customers. Customers appreciate and often expect personalized emails that suggest more of what they love or recommendations based on past purchases. If you don’t have this data, try sending emails with a few options so that they can essentially segment themselves. Think outside the box and focus on your customer first for savvy summer marketing results.
Embrace Beautiful Aesthetics: How does your brand show up for summertime? Does your product or service fuel adventure, create calm, and serve a purpose that saves them time? Focus on the benefits through your email and social campaigns. Use unique summer aesthetics and appealing photos to help them visualize how their lives get better when they buy from you.
