FAQs: Marketing Email Templates
Below are some common questions we hear about email marketing.
How can I create an effective email marketing strategy with email templates?
Email marketing templates speed up campaign creation for a segmented list or event because they help you define your marketing goals and objectives quickly and efficiently.
For instance, those who have signed up for emails based on a new product release won’t receive the same type of email as a get-you-back email with a discount offer - and the design should be unique, too. Our designs help you reach your email marketing goals - whether it's boosting awareness, generating leads, or boosting website traffic.
How often should I send marketing emails?
Typically, sending an email once a week can be a good starting point to gauge your audience’s needs. By defining your goals, you can begin to segment your audience based on what they interact with most and what they purchase. The biggest rule of thumb when it comes to sending email marketing emails is this – always deliver value. If you do this, you can navigate the frequency to effectively hook your audience and keep them wanting more.
Are your email marketing templates responsive?
Yes! All of our email marketing templates are responsive so no matter what device your customers use, you can be confident it will look great.
How can I see how my email design looks before I send it?
We recommend sending any new design that you create to yourself first, just to make sure it looks exactly how you envisioned. And when it comes to sending an error-free message, It’s also a good idea to wait a bit of time before giving your email a final edit as you are more likely to spot errors after taking a break.
Email Remains a Powerful Marketing Tool
Despite all of the new trends in social media with new platforms, email marketing remains one of the best ways to engage with and target your audience to get big results. Email ROI has always been impressive, but Hubspot reports that it still holds strong with an amazing ROI delivering $36 for every $1 that’s spent. Pretty impressive right?
While email marketing remains strong, it’s important to make your campaign as powerful as it can be. Before sending your email campaign, a good place to start is to think about your audience and what they may need.
That’s why segmenting your customers based on interest and need can give you powerful results. Defining your email audience and a specific goal is a good place to start. Even if you don’t have a pre-sifted and segmented audience, you can send emails with a few options for your customers to essentially segment themselves. You can do this by offering a few different products or a list of blogs covering different focus points.
Don’t forget to track results! When sales or traffic increases to a certain page, be sure to record results for future planning and iterations.
The great news is that you’ll find a beautifully designed library of email marketing templates to fit your email marketing goals. What’s stopping you? Try our Postcards editor and create your first email!
