How to Dress Your Email Marketing for Success
The fashion industry may always be changing, but email marketing remains a powerful tool to connect with your audience. Bravo for taking advantage of our email templates for your fashion brand! Here are a few tips our email marketing pros have put together to make your campaign a success.
Create Stunning Visual Appeal
Because the fashion industry is so visually focused, we have included templates that help you highlight images and bold designs. Use our templates to showcase your products and inspire with a professional feel and engaging layout.
Personalize Messaging for the Perfect Fit
By segmenting your audience based on their previously shopped collections, viewed items, or even demographics, you can deliver more targeted email marketing. We also think a well-timed personal message can be a powerful tool after the first sale or when it’s been a while since they’ve visited your shop. A little personalization goes a long way.
Get Shoppers Back with Abandoned Cart Emails
No one is immune to abandoned cart emails. Don’t let them drag you down too much; they are just a part of having an eCommerce shop. Your customer may have gotten busy, felt buyer’s remorse already, or wasn’t sure about the fit. With an abandoned cart email, you can woo them back with a discount or other incentive.
Tell a Story with Your Style
You know that fashion is more about the clothes you sell. It’s about a feeling. Our free fashion email templates let you infuse your brand storytelling elements into your email marketing message. Don’t be shy to share the inspiration behind your design and brand.
More Email Marketing Tips for Fashion Industry Success
Here are some more tips to create an email marketing campaign that gets results.
Use Email to Build Community, Not Just Your Sales
Many brands mistakenly focus on promotions more than building a relationship with their customers. We suggest sending emails with one purpose – providing value. You can create a wealth of knowledge that sets you apart from the rest through trend forecasting, styling tips, or even customer testimonials and photos. Build your community with style and a little heart.
Don’t Make Your Subject Line an Afterthought
Make this first impression count with a concise message that acts like a headline and convinces shoppers to click. But don’t make it too over-the-top. A little mystery or urgency is great, but balance is key. We recommend testing different types of subject lines to find out which works best with your audience and brand tone.
Reward Loyalty with Incentives
Loyalty is a powerful email marketing tool. Show your appreciation and connect with your most engaged customers. You can do this by offering exclusive offers, flash sales, early access, or well-timed birthday gifts or discounts. Sending a personal touch like this is a bold way to encourage (and sustain) repeat business.
Connect Social Media with Email Marketing for Powerful Results
To make an even bigger impact with your email marketing efforts, integrate your social media platforms with your email. You can do this by sending “roundup” posts to show what’s been going on in your community. Including your social media buttons and asking your shoppers to follow you is also a simple way to connect and foster engagement over the long run.
