How to Power Up Your Email Marketing
You already know that the health and wellness industry is a crowded space, and yet you have successfully set yourself apart from the rest with a strong brand. Here are a few ways to plug into email marketing as a powerful tool to nurture your leads and make even more sales.
Create Targeted Content That Highlights Your Value In the Wellness Space
You can create targeted content that resonates with your audience and gets more engagement, but you need to connect to their interests. People have different reasons for being drawn into health and wellness. Do you know what inspires your customers? What motivates them to keep pushing ahead?
Focus on Your Expertise
Think about your ideal customer when creating your email campaigns. Then, craft personalized emails chock full of valuable content that provides a ton of value. This earns trust and loyalty.
You already know that not everything in your emails should be promotional. Create content that provides added value for doing business with you.
- A few ideas:
- Healthy recipes
- Workout tips
- News and discoveries
- Guided meditations or affirmations
- Free workouts
- How-to articles
- Informative listicles
By putting your audience first and creating content that connects and provides value, you can make the most of your email marketing campaign. Explore our templates and get inspired!
Email Marketing in the Wellness Industry: Crash Course in CTAs
It’s time to focus on one of the most important things in your email marketing - the call to action - otherwise known as CTA. This CTA is the next step you are guiding your customer towards.
Start by defining what your CTA is. You’ll need to do this if you are to accurately measure your success after your efforts. Do you want clicks that lead you to your online shop? Selling a specific product? Booking an appointment with you? Each campaign should have one main goal.
Bonus Tip #1
Use a clear and actionable CTA in each of your messages. Examples include:
- Download Your Free Guide
- Book Your Free Consultation
- Shop Our New Supplements
- Get Yours Before It’s Gone
- Shop Our Limited-Time Deals
Once you have some great CTA lines, it’s time to add them to your email and test the results. Put your detective hat on and run a few A/B tests to see which CTA gets the best results. Remember to only test one difference at a time with an A/B test – if you change more than one thing, it’s not really an A/B test.
For instance, if you are testing a CTA element, make sure that images, designs, and even your subject line are all the same. That way you know that only your CTA is making the difference.
Bonus Tip #2
When sending promotional emails, go even deeper by creating personas.
You’ve thought about your audience, your goals, and your CTA, now it’s time to think about how you deliver your message. If you are sending promotional emails, you want to highlight the value proposition in CTA and the text as well.
To understand what types of benefits will resonate most, think back to your audience again. The benefits you highlight could be general or they could be targeted. Think about what benefits would matter to your customers. Your customers aren’t all the same, so it helps to create several personas and brainstorm what benefits would mean most to them.
Our free email templates make it easy to experiment and find what works. Try them out and happy email marketing.
