Email Marketing Tips for Campaign Success with Intercom
Now that you have a bird’s eye view of what you can do with Intercom, let’s take a look at some email marketing tips that will help you connect with this powerful platform. Use our free templates to save even more time as you test out these cool Intercom features.
Leveraging Intercom’s Data
There are a few ways you can create targeted campaigns with Intercom’s data. First, you can segment your audience using data like demographics, purchase history, and even engagement level with your brand. Now you can send highly relevant and personalized emails to your customers - or those who have interacted but haven’t bought yet.
Another way to utilize the rich reporting and data is to closely monitor open rates, click-through rates, and conversion rates on your campaigns. Take what you learn to understand what’s effective and make decisions based on data rather than a guess. Optimize and improve your next campaign like a boss.
Align Your Email Marketing with Intercom’s Core Customer Service Tools
Take advantage of cross-promotion opportunities to inform your email audience about your live chat and knowledge-base resources and vice versa. Take the opportunity to send follow-up emails to anyone who has asked you a question in live chat or had any issues reported in the help center.
Create Visually Stunning & Engaging Emails with Free Templates for Intercom
Using Intercom’s complete suite of marketing tools is only part of the marketing magic. Our free templates ensure that every email looks professional and creates that visual appeal to hook your readers to the next stage. Every template is optimized to look great no matter what device your customer opens it on. Try our templates with Intercom and see what impactful campaign you can create next.
