Free HTML Email Templates for Intercom

6 Notable Intercom Tools to Support Your Marketing Goals

The Intercom platform goes further than just email marketing - a lot further. We have put together some general tips to give you a crash course on what you can do with Intercom. First, let’s clarify what Intercom is - you’ll find a complete customer service platform offering several tools to help your business improve customer relationships. Here are some notable features:

• Help Center: You can create a searchable knowledge base for your website that includes articles and FAQs for your customers. This is a great choice for subscription, SaaS, and other technical businesses.
• Live Chat: This feature is great to engage with your customers when they first visit your site. Intercom offers live chat functions so you can keep this going in real time. Provide support when needed, or begin to qualify your lead for the sales team.
• AI Chatbot: Program the Intercom AI chatbot with simple questions to deflect easy-to-answer questions away from your sales team. Automatically follow up with a timely email once you grab their details.
• Huge Integration Library: Intercom integrates with a variety of other business tools like CRM and marketing automation platforms plus payment processing platforms like Stripe. Intercom has hundreds of apps you can connect with your email marketing platform.
• Omnichannel Support: Intercom is equipped with omnichannel capabilities so that you can stay connected and track interactions on all your channels including email, social, web chat, and more.
• Reporting and Analytics: We think Intercom shines with its reporting and analytics. You can keep track of customer data from your complete tech stack and it's updated so you can always pull the most recent interactions in reports.

Email Marketing Tips for Campaign Success with Intercom

Now that you have a bird’s eye view of what you can do with Intercom, let’s take a look at some email marketing tips that will help you connect with this powerful platform. Use our free templates to save even more time as you test out these cool Intercom features.

Leveraging Intercom’s Data

There are a few ways you can create targeted campaigns with Intercom’s data. First, you can segment your audience using data like demographics, purchase history, and even engagement level with your brand. Now you can send highly relevant and personalized emails to your customers - or those who have interacted but haven’t bought yet.

Another way to utilize the rich reporting and data is to closely monitor open rates, click-through rates, and conversion rates on your campaigns. Take what you learn to understand what’s effective and make decisions based on data rather than a guess. Optimize and improve your next campaign like a boss.

Align Your Email Marketing with Intercom’s Core Customer Service Tools

Take advantage of cross-promotion opportunities to inform your email audience about your live chat and knowledge-base resources and vice versa. Take the opportunity to send follow-up emails to anyone who has asked you a question in live chat or had any issues reported in the help center.

Create Visually Stunning & Engaging Emails with Free Templates for Intercom

Using Intercom’s complete suite of marketing tools is only part of the marketing magic. Our free templates ensure that every email looks professional and creates that visual appeal to hook your readers to the next stage. Every template is optimized to look great no matter what device your customer opens it on. Try our templates with Intercom and see what impactful campaign you can create next.