Exploring Marketo as an All-In-One Marketing Solution
Marketo is a powerful marketing platform that focuses on automation to enable businesses of all sizes to scale quickly. It has a comprehensive suite of marketing features to personalize, automate campaigns, and measure the success of your efforts. Let’s explore the core features of Marketo and tips for success.
Very Robust Automation Tools
Marketo has several automation tools so that you can streamline your process. Check out automated workflows, lead nurturing programs, and triggered emails. Where Marketo shines is that it is an AI-powered platform that can deliver personalized engagement and grow a predictable pipeline. Lead nurturing tools include lead management and AI-powered scoring programs that keep healthy leads in the pipeline for your sales team.
Strong Personalization for Leads & Customers
A healthy platform like Marketo includes deep personalization tools along with automation - these go hand-in-hand to deliver highly targeted and engaging content to your audience. Data gathered in your campaigns and through activity on your site translates into deeper insights on their behavior, preferences and demographics for on-point messaging and timely sequences. All of this makes for powerful results.
Core features to Explore in Marketo
Now that you have an idea of Marketo’s strengths, let’s take a quick look at Marketo’s other core features and then, we’ll share some quick tips to make your campaigns even more successful.
- Email Builder: Marketo has a drag-and-drop interface for creating professional emails. While it’s great to have this on deck, remember you can also check our library for read-to-go, free templates made just for Marketo!
- Lead Scoring: Lead scoring is a must-have tool so you can prioritize leads based on how they engage and behave in your marketing funnel.
- Analytics: Marketo has a user-friendly dashboard equipped with all the reporting tools you’ll need to track key metrics and measure the ROI of your campaigns.
- A/B Testing: With this setup, you can experiment with different email templates, subject lines, CTA buttons, and more.
Creating a Winning Email Campaign: Setting Goals
The Marketo platform is worth checking out; it has the tools to drive higher open rates and with AI powered analytics, can help you generate more leads. If you’re already on the platform, keep reading for more tips on creating a winning email campaign.
One of the most important places to start to create a winning email campaign is by setting goals. Setting goals and tracking them helps you stay organized, accountable, and allows you to learn and improve. Some examples of goals include:
Increasing Sales: If you set a goal to increase sales your email content may look like promoting your new product, offering a discount, or curating a shopping list for your top customers.
Nurturing Leads: Marketo has strong features to build leads, but that’s only part of a successful campaign. You’ll need to create content that shares value like blogs, tips and tricks, a how-to video, newsletter, or other offer like a free trial or consultation.
Increasing Web Traffic: Compelling email content can also increase website traffic. Similar to nurturing leads, this goal would focus on creating valuable content that leads back to your site, or a hard-to-resist offer that gets them shopping.
Understanding Your Audience: A campaign focused on this goal would focus on opening up a dialogue. Whether that's a phone call to discuss goals, offering your shoppers a poll, or creating interesting quizzes, you can learn even more about your audience through a focused email campaign.
Boosting Customer Loyalty: Through all of the aforementioned tactics, you can build a stronger bond of customer loyalty. Personalized emails and dynamic content can boost engagement and brand loyalty, but so can offering a deal to your long-time customers or sending a thank-you gift card via an email to a lead who takes a call.
Every marketing goal you set will call for a tailored approach. With Marketo’s comprehensive platform and tools, plus our complete library of templates to tailor your every need, you’re off to a formidable start!
