Email Marketing Tips for Small Business Owners Using Ongage
Ongage is a robust email marketing platform that not only allows you to get on top of your email marketing, but also learn from your customer, and optimize results. Let’s take a look at a few email marketing tips to help you make the most of your marketing efforts with Ongage.
Start by defining your goals.
Before you even start sending emails, you’ll want to determine your end goals. Goals may depend on the audience, and can include increasing sales, building brand awareness, driving website traffic, or building relationships with stronger leads.
Understand your audience.
Understanding your target audience is critical to a successful marketing campaign. Take the time to understand the needs and pain points of your audience. What drives them to seek out your service? What do people who are brand or product unaware need to know? These things help you target your content and tailor it effectively.
Create a powerful subject line.
Your subject line is your first chance at making a great impression - it’s the first thing they see! Make it a catchy headline, relevant to their needs, strong on benefits, and intriguing enough to get that click. Easier said than done, but with a little practice and tracking open rates, you’ll find the right balance.
Ensure it’s optimized for a mobile audience.
With more than half of email messages opened on a mobile device, you’ll want to ensure that every email looks great. Use responsive template designs and keep your content concise. Don’t use very large images and avoid large blocks of text. Thankfully, our templates make all of this a piece of cake. Every template is fully optimized for mobile viewing and designs are easy on the eyes.
More Ongage Email Marketing Tips for a Stellar Campaign
Ongage has a great toolset to utilize. Beyond general email marketing tips, here are a few tips that will help you take advantage of this trusted email platform.
Leverage segmentation features.
The Ongage platform offers a powerful segmentation toolset. With it, you can create highly targeted lists based on your recipients’ interest, demographics, behavior, shopping history with you, or other criteria that you collect.
Engage automation tools.
With your user base segmented, you can now automate with relevant emails. You can also set up triggers to send welcome emails, abandoned cart reminders, or other follow-up messages that save you time and cut down on repetitive tasks. Let Ongage work for you to send timely and targeted messages!
Make better decisions with analytics.
Ongage offers reporting so that you can track all of your important email marketing metrics like open rates, click-through rates, and conversions. By regularly checking this data, you can identify trends and begin to plan new campaigns accordingly. You can also optimize content to improve any metrics that are lacking, such as improving subject lines if you have lower open rates, or improving your CTA button text if your conversions are weak.
Consider integrations that make your life easier.
You’ll find that Ongage integrates with a variety of tools, like CRM systems, eCommerce platform, and social media. If you connect your tools together, you can streamline your marketing workflow as you gather important data in one place.
Email marketing doesn’t have to be complicated. Once you take the time to define your goals and employ some time-saving tools, you can leverage Ongage to improve your email marketing results – and increase sales. Start by downloading our templates and send professional messages that get better results.
