Tips for Small Business Owners to Send Effective Campaigns with Pepipost
Before you get started on your campaign, we’ve put together essential tips that will get you on the right foot.
Define Your Campaign Goals for Success
The foundation of your winning email campaign begins by defining your goals. Now is not the time to be foggy about the results you’re looking for.. Each campaign should have a clear definition of what you want to achieve. Whether it’s boosting sales,winning back lapsed customers, boosting brand awareness, or driving website traffic, each goal will have a unique metric to track success.
For instance, an indicator of success in a brand awareness campaign is not clicks. Brand awareness is simply warming up your prospects - and that takes content that will build trust.. You’ll track impressions and traffic for brand awareness. While you’ll mainly track engagement for a promotional campaign.
Understand & Define Your Audience
Before any campaign gets started, you’ll also want to take time to understand your audience. Skipping this step may feel like saving time, but it could cost you success..
Creating a buyer persona is a great way to define your audience and help guide your messaging. Think about things like their demographic, interests, pain points, and why they may want to buy your products. What motivates them? Getting a clear image can help you create highly successful email marketing campaigns.
Write a Content Calendar
A content calendar helps you plan ahead, ensures consistency, as well as tracks the content you have created. A calendar also helps you define and match the type of content to the buying stage. You may promote a new product line with a sale or build a nurturing sequence with a list of tips. A content calendar makes sure you have planned all the content you’ll need for your campaigns.
You’ll create effective email campaigns that drive results and help your small business grow to the next level by following these tips. Start by finding the perfect template that fits your needs, and you’re on your way.
More Marketing Tips for Pepipost Success
Pepipost is an affordable email delivery software to quickly send emails to your contacts. While our templates keep you in style and Pepipost delivers them safely, you still need a good strategy to make the most impact. Here are a few more tips for email marketing success.
Write a Content Calendar
A content calendar helps you plan ahead, ensures consistency, as well as tracks the content you have created. A calendar also helps you define and match the type of content to the buying stage. You may promote a new product line with a sale or build a nurturing sequence with a list of tips. A content calendar makes sure you have planned all the content you’ll need for your campaigns.
You’ll create effective email campaigns that drive results and help your small business grow to the next level by following these tips. Start by finding the perfect template that fits your needs, and you’re on your way.
Segment Your List
To send engaging emails that resonate with your buyers, you can segment your audience and target messaging. To do this, you can reference the buyer personas that you may have already created as well as your KPI goals. You then divide your list into smaller groups based on how you’ve defined your personas, demographics, interests, behavior, or other data you have gathered.
Whether you have a mom-and-pop shop, eCommerce store, or you send messages for a large organization, the tips we’ve shared can set you up for success. Take advantage of our free, fully optimized templates for Pepipost and explore even more from our library.
