Email Marketing Tips for SendGrid Users
We think SendGrid is a powerful, cloud-based email marketing platform offering a robust suite of tools that can help you manage your email campaigns with ease. Optimize your email campaigns and ensure the best deliverability by following these marketing tips.
Keep a Tidy Email List - You’ll need to regularly clean your email address to follow best practices for email deliverability. To do this, you’ll want to go through your list and remove invalid addresses, accounts that bounce, and your inactive subscribers. Keeping your list clean will improve your sender reputation and reduce your spam complaints.
Be Diligent to Avoid Spam Triggers - We all know it when we see it - avoid spammy spamming words, phrases, and design elements that can trigger spam filter activity. It’s best practice to avoid using excessive exclamation marks, using all caps in our text, and high-pressure sales language.
Prevent Email Spoofing by Authenticating Your Emails - To authenticate your emails, you’ll want to verify that they come from your domain by using Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). Being careful to remember this can protect you against email spoofing while improving deliverability.
Monitor Deliverability Metrics & Adjust - We recommend that you always keep an eye on your email deliverability rates as well as your bounce rate and open rates. That way, you can spot any issues and make an action plan to adjust what’s needed.
Make Sure Your Emails Look Good on Mobile Devices - With more than half of people opening emails on their mobile devices - making sure that it looks great on them is critical to success. The great news is that all of our designs, including all of our SendGrid templates, are fully optimized to look great on mobile. We also suggest keeping your content concise so that your readers can easily read your content and click to your offer.
More SendGrid Email Marketing Tips for Campaign Success
SendGrid has some pretty cool features we wanted to make sure you utilize. Here are a few more email marketing tips to make sure you make the most of this platform - and get the greatest success possible.
Personalize to Your Recipients - SendGrid has a great feature set including dynamic content and personalization tags so that you can create a memorable touch. You can address your subscribers by name and reference what may interest them - such as something they have viewed before!
Test & Refine Your Approach - After you create your email or your sequence, always send yourself a test to make sure it is working properly. It’s also a smart idea to send another test to a colleague, employee, friend, or even family member to make sure everything looks great.
Try Testing Different Elements of Your Emails - SendGrid has more great features we recommend checking out - including A/B testing. Track the performance of your emails by pitting two different approaches head to head. Swap out a subject line, call-to-action button, or image. But remember to only change one thing at a time for accurate test results. Check back on your success and optimize your next campaign with what you learn.
Integrate SendGrid with Other Tools - You can connect SendGrid with a seemingly endless set of tools, like customer relationship management, surveys and forms, or other marketing automation platforms, which can streamline your workflow and save time.
Explore Advanced SendGrid Features - Take a look at the advanced features at your fingertips, like transactional email, automation features, and custom branding tools to boost your email marketing capabilities. Transactional emails, for example, are emails you can automatically send to confirm a purchase. Believe it or not, thank-you emails are one of the most opened emails of all.
Now that we have shared these email marketing tips, you’re free to leverage the power of SendGrid along our templates. Create effective and engaging email campaigns that generate leads and get more sales!
