Getting Winning Results with Zoho Campaigns
Zoho has a fully stocked email marketing platform that makes it easy to get your campaigns up and running. You’ll find customizable templates, tools to create A/B tests, and detailed analytics to see what’s working. While you can build custom templates in Zoho, you can find a library of pre-built Zoho templates for virtually any occasion right here - all optimized and ready to go.
Landing Page Creator
Creating a landing page in your email campaign can be the perfect way to capture your leads, boost conversion rates, and track success. Landing pages show a professional and targeted message to the right people at the right time.
Outreach Marketing Tools
Zoho Campaigns has a few gems to discover including SMS marketing, social media marketing tools, and marketing automation. Nurture the full funnel of your customer journey and deliver on-point messages through text, social, and emails sent at the right opportunity.
Segmentation tools are one way you can group your list and create messaging that is more relevant. You’ll find that and A/B testing tools to test your approach and see what resonates best.
All of these tools can help you automate repetitive tasks and reach more people with your campaigns. We have a few more user tips and even a few hidden gems we’ve found in Zoho Campaigns, so keep reading.
More User Tips & Hidden Gems in Zoho Campaigns
We explored the Zoho platform and found even more hidden gems you may be excited to check out like we were. But first, here are a few more tips to get the most out of the features behind Zoho Campaigns.
Lead Scoring Tools
If your potential customers require nurturing in a longer sales cycle, Zoho Campaigns has you covered with lead scoring tools for your sales team. You can assign scores to your leads based on the engagement and behavior parameters you set. Now your sales team is prepped and ready for the pitch.
A/B Testing Tools
You can experiment with different approaches and test which gets the best results with A/B testing tools. Test two different subject lines to your same email or swap out content. You can even test two of our template designs and see which gets the most clicks and engagement.
Hidden Gem #1 - Create Webinars
Zoho Campaigns goes a lot further than email marketing for a full-funnel approach. Webinars are a cool feature you’ll find to engage your audience and generate more leads. Webinars are a great tool to warm up leads as a resource for your sales team, too. Share your insider insights and build authority and trust with your potential customers.
Hidden Gem #2 - Geo-Targeting
Geo targeting is a great feature when you need to hone in on location-specific offers, information, or messaging.
Zoho Campaigns is a stellar platform for email marketers - especially those with a sales process to warm up potential customers. By following the tips and tricks shared here, you’ll be on your way to creating effective and rewarding email campaigns.
