Craft Amazing Email Campaigns with Constant Contact
Constant Contact is one of the most well-known email platforms to create powerfully engaging and effective campaigns. Here are tips to help you make the most of Constant Contact and our free email templates compatible with this platform.
Start by Defining Your Marketing Goals
Before the beginning of any successful email marketing campaign is laying the groundwork. What do you want to achieve by running your campaign? How will you know it is a success? Define your goals clearly - not all campaigns are built the same. Whether you want to increase sales, build brand awareness, or drive website traffic, your approach will be unique.
To keep yourself accountable, set measurable KPIs. Key performance indicators (KPIs) enable you to track the success of your campaigns as they are quantifiable metrics like open rates, click-through rates, and number of conversions.
Now Define Your Audience & Segment Your List
The next step to a highly successful email campaign is creating targeted segments of your audience. Remember, you can still send emails to everyone such as newsletters or promos but segmenting can help you target a little smarter.
You can divide your list into smaller groups based on their demographics, buying habits, interests, survey results, or other relevant data or criteria you’ve collected.
Next, you can brainstorm how to engage meaningfully with your segments. Think about their pain points, interests, or goals to deliver messages that connect and convert.
Setting the foundation by taking the time to thoroughly explore your list, define your goals, and deliver on-point messages can make the difference between failure and success. One thing is certain, you will always learn and can improve.
More Tips to Create Winning Campaigns with Constant Contact
When creating a winning email campaign with Constant Contact, here are a few more tips to remember.
Craft Content That Persuades
Persuasive content starts with understanding who your audience is. If you don’t have all the data you want, take a moment and whiteboard your target buyer. What are they like? What are their challenges? What do they buy from you? What may their objection be before they seal the deal and you make the sale? Take time to really dig into your audience and write it all down. This process can inform your messaging and empower you to create content that connects and persuades.
Create a Strong CTA
Always include a strong call to action (CTA) that will guide your readers exactly where to go next. Use the buttons on our templates to add a CTA that works for you. Some stellar options include:
- See What’s New
- Created Just for You
- Shop Your New Look
- Book & Relax
- Explore These Deals
- Shop Before They Are Gone
- Look What Just Arrived
In these examples, we have created intrigue and appealed to a sense of urgency. Are you ready to create an email campaign that gets the best results? Try our professional designs created just for Constant Contact.
