Top Reasons to Like Mailjet
Mailjet may not have the recognition that giants like the Mailchimp platform have in the US, but we explored the platform and found a few reasons we think it could be a fantastic choice for email marketing - especially for those who are exploring new platform options. This leading email solution in Europe has a lot to offer to global customers.
A Robust Free Plan
Mailjet offers a robust free plan compared to Mailchimp. Under the free plan, you can send up to 6,000 emails per month while Mailchimp allows emails for up to 2,500 subscribers. Both are generous plans, but Mailjet offers a bit more flexibility and can be more affordable for small businesses.
Great Reliability and Deliverability Tools
Mailjet has a robust infrastructure and with this, you can trust that your emails are more likely to reach your subscriber’s inbox. You can also enhance brand recognition and deliverability by utilizing custom domains. If you have existing systems, you can integrate them with your website or app with SMTP relay.
Just make sure that you also follow best practices for email deliverability, like keeping your list clean of old contacts and avoiding spam triggers.
Easy to Find Solutions to Issues
We like that Mailjet offers good support which you don’t always find with platforms of that size. If you’re having trouble you can get help from their support team or find your answers in a pretty extensive documentation library.
Tips for Successful Campaigns Using Mailjet
You’re off to a good start by utilizing our free templates. You can cut down on design time while ensuring that every email you send is optimized for mobile and will look great on any device. Here are a few tips to ensure your campaigns run smoothly and effectively.
Try Automated Workflows
Setting up an email automation can cut down on all kinds of time for your marketing efforts. Set up workflows for email sequences that warm up your leads and offer helpful resources. Send a new welcome message to a recent subscriber or new customer. We also love that you can send out an automated message triggered by abandoned carts.
Use Tools to Personalize Messaging
Setting up dynamic content lets you personalize messages even more with tags to add a personal touch to every email. We also recommend that you start segmenting your lists based on behavior, interests, or other types of demographics when it makes sense to do so. Customers expect personalized content, and Mailjet has the tools to get you going.
Check Your Emails Before Setting Campaign Live
Once you get everything set up, it’s always a good idea to send yourself and at least one or two others a test. If you’ve looked at the same email for long enough, it can be hard to spot mistakes. Step away for a few minutes and then take a look at the test. That way you can spot any spelling or grammar issues, test links, and try viewing on different devices. Thankfully, all of our designs are optimized to look great on mobile or desktop.
By following the tips we have shared, explore Mailjet’s full range of features to create effective email marketing results and drive even better campaigns this year.
