Key Features to Look for in Ontraport Email Marketing
We like Ontraport as a powerful, all-in-one marketing automation platform. We explored it and found a wide range of features to streamline efforts and save time - especially when utilized in conjunction with our templates.
Drag-and-Drop Email Builder - Ontraport, like most email marketing platforms, comes equipped with an email builder. That means you can create emails without any coding knowledge. What’s even easier is choosing one of our templates that work seamlessly in Ontraport to cut down on even more time. However, if you want to experiment, both tools are there for you.
A/B Testing Tools - We recommend that every email marketing tries out this A/B testing feature. You can test two different types of approaches in your subject line to find out which works best with your audience. You can go beyond testing subject lines and test two different templates, CTA buttons, or more.
Segment Your Audience for Targeted Messaging - Ontraport allows you to target specific audience segments and create personalized content for each. So whether you’re targeting a new customer or someone who hasn’t purchased in awhile, your message can be on point.
Track Success with Reporting Tools - With Ontraport reporting tools, you can easily track your most important metrics like open rates, click-through rates, and how your content converts. Check different date ranges and compare month over month to find any patterns. Check for impacts of different send times or compare with any tests you’ve created.
Integrate with Your Other Tools - Whether you have an online shop, nurture leads in a longer sales funnel, or own a mom and pop, you can connect the tools you need most. Integrate seamlessly with CRM systems, payment gateways for processing, and your other marketing tools.
Tips for Highly Successful Ontraport Email Campaigns
Every great email campaign starts somewhere, and that’s why we’ve curated a few key tips so that you’re off to the races on the best foot forward.
Start by Clearly Defining Your Marketing Goals - Before creating any email campaign, you and your team can define your goals to all track success congruently. Not all approaches are the same, and frankly, no one campaign can do it all! You’ll need to define success and work backwards - how do you gain success to:
- Fan the Flames of Brand Awareness
- Generate Leads
- Build Sales
- Nurture Brand Engagement
- Build Brand Loyalty
- Woo Back Old Clients
- Target New Demographics
We’ve created templates to work right alongside Ontraport for each goal you identify - but it all starts here!
Another Vital Step: Know Your Audience - By starting with your goal, now you have some better insight into how your audience should be segmented. Not all campaigns will require this, but many will. Starting with your audience means that you understand their needs, pain points, possible objections to another sale, and maybe a few more details you come up with. Understanding your audience helps you envision them and create content that resonates. Do they need tips, inspiration, or something else?
Keep Your “Ask” Crystal Clear - If your reader has opened your email, congratulations, most of the battle has been won. Now keep your content concise and crystal clear on where they go next. Use short messaging on a button, hyperlink text, and make images clickable. You got this!
We’ve covered Ontraport’s features and given you a few tips. Now you can be on your way to create highly effective email campaigns that will drive results and show the world you’re a marketing pro!
