Free Promotional HTML Email Templates

Explore our free HTML email templates to use in your promotional campaign. Whether you want to promote a flash sale, or product launch, or update your audience on what's coming up, these templates designed for all kinds of needs will be everything you are looking for. See for yourself how our free promotional templates will power up your email marketing campaigns.

Where to Edit Promotional Email Templates?

Postcards gives you all the tools you need to start building and customize your Promotional email template for free - from zero to the finished product in just a few minutes.

    • Drag & drop Promotional email template builder

      Stack your modules together in order to create the template structure you want.

    • Customize your content with ease

      Add your images, texts and links using the intuitive no-code email editor.

    • Customize the mobile version of your email template

      Effortlessly manage and customize the mobile version of your email templates.

    • Simple export to your email marketing platform

      One-click export the template to email marketing platform or as plain HTML file to upload anywhere.

  • Ready for action.

    Postcards works with your email marketing platform. We’ve tested all our email templates! Export in one click and save hours on HTML coding.

    Try It Now - It’s Free!
    • Hubspot
    • Mailchimp
    • Sendwithus
    • Brevo
    • Marketo
    • ConstantContact
    • Zoho
    • Klaviyo
    • SalesForce
    • Marketo
    • Campaign Monitor
    • Shopify
  • No-Code Email Design and Development

    Postcards is a fully no-code email template builder. All tools within the Postcards editor are visually intuitive and easy to use.

  • Drag & Drop Online Email Editor

    We offer hundreds of pre-made email modules and essential email components that you can drag and drop into your editor and modify.

  • Promotional Responsive Email Templates

    We offer built-in and pre-made Promotional responsive email templates, but if you want to customize how your email template appears on mobile devices, you can do this using our mobile controllers.

  • Speed-up Email Template Production

    Our HTML email templates will accelerate your email design production by 20x. Postcards saves time, allowing you to focus on other email marketing tasks.

  • Mastering The Art of Promotional Emails

    Promotional emails offer a powerful and targeted tool to connect with your audience and drive more sales. One challenge remains: Your customers’ inboxes are overflowing with offers, updates, and more, so how can you stand out? Here we offer a few guidelines that you can use to create your own recipe for success.

    8 Ways to Create a Better Promotional Email

    These 8 things are must-haves when it comes to creating a promotional email that gets the best results with our free templates.

    1. Create an enticing subject line that highlights your offer. Including another incentive like a discount, free shipping, or deadline is a great way to make that subject line sparkle.
    2. Personalize the subject line with your customer’s name, or reference to their last purchase, or their interests.
    3. In the message of your email, lead with your value proposition right from the start. Your lead is meant to be front and center and showcase the benefit. Does it save time, make them feel good, and solve a problem? Lead with these statements for powerful promotional marketing
    4. Create visual appeal with colors, layers, and photos. Promotional emails are meant to shine, which is why we offer several beautiful template designs above! Try them out and see what works best for your promotional email.
    5. Create an unstoppable CTA. You would be surprised that after all that work, many business owners neglect the most important thing. A call-to-action, is a concise statement, link, or button that tells your customer exactly what to do: Shop Now, Download Guide, and See Deals are all great CTA examples.
    6. Keep your promotional email concise and scannable -- people are busy! We created our templates to help you stay on course with clear headings, images, and text blurbs.
    7. Create a sense of urgency or scarcity to gently push your customer in the right direction to get on your site and make the purchase.
    8. Ensure your promotional email has a mobile-friendly design. Whether your customer views it on a laptop, tablet, or phone, the message shouldn’t be disrupted. Thankfully, all of our email templates are fully mobile-friendly and will look good on any device!
  • 8 More Tips to Take Your Promotional Email to the Next Level

    Consider the last list as a checklist to make sure your bases are covered when it comes to creating a successful marketing email. Here are 8 more tips to consider when creating your email campaign messaging.

    1. Leverage social proof by showcasing positive customer testimonials and reviews. You can grab these from Google Reviews, your social platform, or testimonials you personally reach out and acquire from your customers.
    2. Create scarcity strategically -- but don’t overdo it. Scarcity can certainly be an effective way to get your customer’s attention but don’t overdo it. A few well-timed promotions can be great, however. Consider limited editions, exclusive pre-sales or product limits.
    3. We all love a good FOMO marketing campaign. What’s not to love? In these, you can highlight the benefit of the offer by showcasing what your customers may miss if they don’t act. It’s a bit of scarcity mixed with the fear of missing out. These can be very powerful.
    4. Try gamification by incorporating elements like a loyalty point system, badges, or even other interactive initiatives. Once you clearly define your target, you can create a compatible system. Your target could be increasing referrals, store visits, completing a purchase, or much more. The sky is the limit!
    5. Target the personalization even further than names by offering specific products that complement something they just purchased or viewed.
    6. Retarget your abandoned carts with win-back promotional emails. Abandoned carts are a normal part of eCommerce life, but you can regain some shoppers with timely special offers. Whether life got busy or they are still on the fence, an abandoned cart email can offer a fantastic ROI.
    7. Boost your community by integrating your social media sharing buttons and your email. It’s a match made in heaven. You can gain a following to continue the conversation, ease any pain points, and gain trust through many more marketing touches.
    8. Go ahead and send that post-purchase to upsell; don’t be shy! Sending a promotional email right after a purchase can be combined with a thank-you email to offer a complementary product, loyalty program, or new service.
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