Free HTML Email Templates for Ecommerce

Explore our completely free email templates for eCommerce shops. Because of the easy drag and drop editor, our email templates can enhance your online marketing efforts as you save time. Explore our collection, find a template that speaks your brand message, and one that covers all the needs of your eCommerce business.

Where to Edit Ecommerce Email Templates?

Postcards gives you all the tools you need to start building and customize your Ecommerce email template for free - from zero to the finished product in just a few minutes.

    • Drag & drop Ecommerce email template builder

      Stack your modules together in order to create the template structure you want.

    • Customize your content with ease

      Add your images, texts and links using the intuitive no-code email editor.

    • Customize the mobile version of your email template

      Effortlessly manage and customize the mobile version of your email templates.

    • Simple export to your email marketing platform

      One-click export the template to email marketing platform or as plain HTML file to upload anywhere.

  • Ready for action.

    Postcards works with your email marketing platform. We’ve tested all our email templates! Export in one click and save hours on HTML coding.

    Try It Now - It’s Free!
    • Hubspot
    • Mailchimp
    • Sendwithus
    • Brevo
    • Marketo
    • ConstantContact
    • Zoho
    • Klaviyo
    • SalesForce
    • Marketo
    • Campaign Monitor
    • Shopify
  • No-Code Email Design and Development

    Postcards is a fully no-code email template builder. All tools within the Postcards editor are visually intuitive and easy to use.

  • Drag & Drop Online Email Editor

    We offer hundreds of pre-made email modules and essential email components that you can drag and drop into your editor and modify.

  • Ecommerce Responsive Email Templates

    We offer built-in and pre-made Ecommerce responsive email templates, but if you want to customize how your email template appears on mobile devices, you can do this using our mobile controllers.

  • Speed-up Email Template Production

    Our HTML email templates will accelerate your email design production by 20x. Postcards saves time, allowing you to focus on other email marketing tasks.

  • Types of Emails to Engage an eCommerce List

    Connecting to your customers through email remains one of the most cost-effective ways to connect to your shoppers. When planning your email campaign, consider all of the stages of their buying journey to create messaging that resonates and connects exactly where they are.

    Welcome Emails - After your customer makes a first sale with you, a great marketing touchpoint is with a welcome email. Here you can cover your bases about who you are and what you sell while strengthening your brand name in the process.

    Abandoned Cart Emails - Abandoned cart emails should absolutely be on your list. Loss of interest or changing their mind may not be the only reason a cart is abandoned. Many times shoppers love to play around with the idea of buying products but others may have different reasons to leave the checkout process. By sending an abandoned cart message you can entice back shoppers and recover some of your lost sales. Check out our full line of abandoned cart email templates and get started.

    Confirmation & Shipping Emails - Sending an order confirmation and shipping update email after a sale is a great way to improve confidence with your customers and reduce customer service calls from shoppers who may have confusion.

    Win Them Back Emails - Customers who have lapsed in purchasing with you can be brought back with a win-them-back message that is personalized and calls out their interests or past purchases. Offer an enticing discount or let them know about a new line.

  • More Tips for Powerful eCommerce Email Marketing

    Here are a few more tips to ensure you are making the biggest impact on your email marketing campaign.

    Include Reviews - Even if your customer has already purchased from you, including reviews for the products they already know and love as well as new products is a sure way to build trust and encourage repeat purchases. Email is also a perfect way to ask shoppers to leave reviews of their own.

    Send a Targeted Newsletter - Email shouldn’t just be for building sales, it’s also a wonderful way to build brand loyalty and positive regard by offering authentic value. Provide how-to tips, lifestyle advice, styling, usage, or other non-sales emails that encourage your customers to click to your website with a blog or video.

    Include Social Icons in Message - Continue the conversation on all of your social platforms by including your social icons or even repurposed social media posts to your customers. By creating this two-way channel, you can build your social followers and repurpose impactful social posts or conversations.

    Offer Clear Communication - Another way to build trust through your email campaign is to offer crystal clear communication about how to reach customer service and other information such as low-stock alerts, flash sales, delays, or other order issues.

    By following these tips, you can continue to build your email list and improve your marketing efforts, while boosting sales and seeing trackable results.

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