ConvertKit Email Campaign Tips to Create Engaging Campaigns
ConvetKit is a time-tested platform created especially for the needs of creators. You can run a successful campaign that gets results using their email, automation, and monetization tools. We have created some tips to help you focus on the right strategies to get the best results with your next ConvetKit campaign.
Understand Your Audience
We like ConvetKit’s segmentation tools to create focused and relevant content. Use data surrounding their location, interests, previous purchase history, and more to hone your message and get the best results.
Personalize Content
Go beyond the general messaging tactics to create targeted content using the data you collect. Tailor content to offer promotions or other nurture-based content like tips, tricks, or even targeted newsletters.
A/B Test to Find What Resonates Best
A/B testing is a great way to get better at creating email marketing newsletters. Experiment with changing one thing at a time like subject line, offers, CTA text, images, or other variables - the sky is the limit!
Create Visual Appeal
Our templates get you most of the way there - now you can add your unique images (or stock images). We recommend using some type of unique images in your emails from time to time. Whether that is a picture of your team, a before and after, a nicely cropped food picture, or an
image of your storefront - remember your audience wants to see more of you!
More ConvetKit Email Tips for an Impactful Campaign
There’s more to creating an impactful campaign than covering the basics like targeting an audience and testing subject lines. Here are a few more tips to get your campaign to the next level.
Setting Up Automation Campaigns
Don’t neglect setting up your email sequences! Marketing automation is your friend that helps you connect and build confidence at every step of your customer’s journey.
Did you know a thank-you email is one of the highest opened emails? It’s true. People also love a good confirmation email. It helps build confidence in your brand and ensure crystal clarity that you received the order. Set up your campaign to cover the basics:
Create Landing Pages that Lead Back to Your Website
A landing page can empower you to capture leads and conversions to download a resource or provide specific messaging during points of your email campaign. Have your audience click to watch a video hosted on the landing page or give them options for downloadable content.
Build Your Community Through Strong Communication
Strong and consistent communication is so important to build your brand and get the best results. We recommend creating a content calendar to help you stay on schedule and keep your email marketing goals at the top of your mind.
When you think about building community, find ways to continue the conversation and engagement outside of the email itself. Through surveys, landing pages, and cross-promoting, you truly can engage your audience in a myriad of ways. Encourage sharing on your social media through contests or other promotions - get active and don’t just settle for the status quo.
